What’s next for Ivanka Trump? Reality TV, a fancy Florida home with husband Jared Kushner and even a 2024 presidential bid if dad Donald Trump doesn’t run?

Dec 21 , 2020

Ivanka Trump at the 2020 Republican National Convention in Washington. With her father soon to leave the White House, what’s next for her? Photo: AP Photo

Ivanka is moving to Florida’s Billionaire’s Bunker close to brother-in-law Josh and his wife Karlie Kloss, and has surely been offered a reality TV comeback on Dancing With the Stars or similar – could it really all lead to a return to the White House?

Ivanka Trump has spent the last four years as adviser to the US president, focusing on the education and economic empowerment of women and families, as well as job creation and economic growth through developing the workforce, skills training and entrepreneurship.

But now the world has taken a different course, will Ivanka return to working at The Trump Organisation with her brothers Eric and Donald Trump Jr when her father leaves the White House, or has she got bigger plans?

Leaving Washington DC

Ivanka Trump with husband Jared Kushner and their children at Morristown municipal airport, New Jersey, US in September 2017. Photo: Reuters

One thing’s for sure, Ivanka is definitely leaving the capital and reports suggest she and husband Jared Kushner are taking their children to Florida. They are close to completing a deal for a plot on Miami’s exclusive Indian Creek island – known as Billionaire’s Bunker – for around US$30 million, meaning they’ll be just minutes away from Jared’s Democrat brother Josh and his supermodel wife Karlie Kloss.

Rebuilding her brand

From her fashion and jewellery brands to her bestselling books and reality TV stardom, Ivanka was the best-known Trump child before her dad became president. With The Apprentice helping them reach the popularity that arguably helped put Donald in the White House, it wouldn’t be a surprise if Ivanka used a similar vehicle to get herself back into the spotlight.