BTS member Jungkook caused Prada jackets, Wangta toothbrushes and Downy detergent to sell out – 5 items cleared from shelves after appearing on the K-pop boy group’s Bangtan Bomb YouTube series

Jan 29 , 2021

BTS’ Jungkook, whose every purchase is watched and often copied online by the K-pop boy band’s loyal fan base. Photo: @bts.bighitofficial/Instagram

The selling power of Google’s most-searched K-pop star of 2020 has caused a run on Italian wines, yellow toothbrushes, Kim Soo-hyun’s self-help book I Decided to Live as Me and Forment’s Cotton Hug perfume

While international K-pop superstars BTS continue to break records their individual members continue to show off their massive individual influence – albeit unintentionally at times.

BTS’ “golden maknae”, or youngest member, Jungkook, has just shown his golden touch once again, this time with Forment’s Cotton Hug perfume. The Korean skincare brand made an appearance in the January 12 episode of the band’s long-running behind-the-scenes Bangtan Bomb series on YouTube.

Jungkook was recently crowned Google’s most-searched K-pop star of 2020, and whatever item he appears with on screen, BTS fans (known as Armys) are always quick to identify it – and do all they can to buy it (though at least this habit is relatively benign compared with the sasaeng behaviour that some K-pop fans have exhibited).

From fashion to books and even daily items, here are five other items used by Jungkook in past videos that then subsequently sold out:

(and the country’s entertainment companies search for the next gen artists to build on their success)

Vigor Marche IGT Sangiovese-Merlot by Umani Ronchi

Jungkook of K-pop group BTS with a bottle of Italian red wine. Photo: @BTS/V Live

Jungkook tried to hide the brand of his wine during a VLive in 2019, but eagle-eyed fans spotted the name of this merlot blend and it quickly sold out online in Korea.