Why does Spotify call Jay Park the ‘hustle king’ of K-pop? He left idol group 2PM, started his own YouTube channel and now he’s reportedly worth US$15 million – so how does he spend his cash?

- Since quitting JYP’s boy group, the Korean-American hip-hop star has founded two record labels, AOMG and H1ghr Music, and even partnered with Jay-Z’s Roc Nation
- He shows off both high-end and street fashion on Instagram – think Nike, Adidas, Gucci and Chanel – but spent on Covid-19 relief in his hometown of Seattle too
He quickly moved back to his hometown, Seattle, and lived under the radar for a few months. Then he created his own YouTube channel where he released a version of Nothin’ on You, originally by B.O.B featuring Bruno Mars. The video went viral and the song topped Korean music charts hours after its release.

So what does he spend his money on?
His record labels
Artists signed onto Park’s labels have spoken multiple times about how he likes to reinvest most of his money into his companies. According to Koreaboo, rapper Loco also revealed in TV interviews that, “AOMG is different from other agencies in that it allows the artists to take more of the profit.”
Park even said in an interview that, “I don’t need my artists to make money, because I can make money myself,” showcasing his dedication to growing his labels, reported Koreaboo.
A Bentley Flying Spur