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Celebrities

Why does Spotify call Jay Park the ‘hustle king’ of K-pop? He left idol group 2PM, started his own YouTube channel and now he’s reportedly worth US$15 million – so how does he spend his cash?

STORYJillian Carpio
Jay Park, the “hustle king” of K-pop? Spotify thinks so. Photo: @jparkitrighthere/Instagram
Jay Park, the “hustle king” of K-pop? Spotify thinks so. Photo: @jparkitrighthere/Instagram
K-pop idols

  • Since quitting JYP’s boy group, the Korean-American hip-hop star has founded two record labels, AOMG and H1ghr Music, and even partnered with Jay-Z’s Roc Nation
  • He shows off both high-end and street fashion on Instagram – think Nike, Adidas, Gucci and Chanel – but spent on Covid-19 relief in his hometown of Seattle too

In 2009, K-pop idol Jay Park shocked the world when he announced that he was stepping down as leader and member of boy band 2PM, amid controversy surrounding comments he made on social media before his debut.

He quickly moved back to his hometown, Seattle, and lived under the radar for a few months. Then he created his own YouTube channel where he released a version of Nothin’ on You, originally by B.O.B featuring Bruno Mars. The video went viral and the song topped Korean music charts hours after its release.

K-pop “hustler” Jay Park. Photo: @jparkitrightthere/Instagram
K-pop “hustler” Jay Park. Photo: @jparkitrightthere/Instagram
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Cut to today, and Park is the CEO of two successful record labels: AOMG and H1ghr Music; at one point he was even under Jay-Z’s Roc Nation label. Seoulspace.com reveals that he’s worth a hefty US$15 million today, and Spotify’s official artist playlist introduces Park as: “The hustle king and worldwide multi talent of Korean hip-hop/R&B.”

So what does he spend his money on?

His record labels

Artists signed onto Park’s labels have spoken multiple times about how he likes to reinvest most of his money into his companies. According to Koreaboo, rapper Loco also revealed in TV interviews that, “AOMG is different from other agencies in that it allows the artists to take more of the profit.”

Park even said in an interview that, “I don’t need my artists to make money, because I can make money myself,” showcasing his dedication to growing his labels, reported Koreaboo.

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