Seo Ye-ji modelling for brands Inner Flora, Aer and Rieti – which have all abruptly ended the relationship. Photos: @YEJISDOORMAT; @chachabelz06; @ChilledSoju/Twitter
Seo Ye-ji modelling for brands Inner Flora, Aer and Rieti – which have all abruptly ended the relationship. Photos: @YEJISDOORMAT; @chachabelz06; @ChilledSoju/Twitter

Which Korean brands have dropped Seo Ye-ji? After the boyfriend ‘manipulation’ scandal, the K-drama star of Netflix’s It’s Okay Not to Be Okay could lose millions of won in cancelled endorsements

  • Mask brand Aer, sunglasses label Rieti and more have rushed to scrub their websites, YouTube channels and social media of ads that feature the K-drama actress
  • Seo and Ju Ji-hoon, star of Netflix’s Kingdom, appeared in a CF series for Naver Webtoon – but now Seo’s videos are only on the company’s Facebook and Instagram

Seo Ye-ji modelling for brands Inner Flora, Aer and Rieti – which have all abruptly ended the relationship. Photos: @YEJISDOORMAT; @chachabelz06; @ChilledSoju/Twitter
Seo Ye-ji modelling for brands Inner Flora, Aer and Rieti – which have all abruptly ended the relationship. Photos: @YEJISDOORMAT; @chachabelz06; @ChilledSoju/Twitter
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