Nie Yunchen, founder of beverage company Heytea, is well on his way to his first billion. Photo: Sohu
Nie Yunchen, founder of beverage company Heytea, is well on his way to his first billion. Photo: Sohu

Heytea founder Neo Nie Yunchen made cheese-topped tea cool – today the 30-year-old millennial entrepreneur has 450 stores and a US$600 million net worth

  • After watching in disbelief as youngsters queued up for tea made with substandard powdered milk, Nie established his first milk tea shop in Jiangmen in 2012
  • After chunks of investment from IDG Capital, investor He Boquan and Meituan, Nie was propelled onto Forbes’ ‘30 Under 30 Asia’ list – and banked a tidy fortune

Nie Yunchen, founder of beverage company Heytea, is well on his way to his first billion. Photo: Sohu
Nie Yunchen, founder of beverage company Heytea, is well on his way to his first billion. Photo: Sohu
READ FULL ARTICLE