How can brands support the LGBT community beyond Pride Month? ‘Pay them,’ says RuPaul’s Drag Race star Miss Fame, praising Viktor & Rolf as a fashion house that ‘really got it’ – interview
- Model, drag queen and reality TV star Kurtis Dam-Mikkelsen, aka Miss Fame, calls for companies to form ‘long-term relationships’
- Viktor & Rolf and non-profit GLAAD’s campaign involves films by LGBT influencers and activists created on phones and GoPros, then shared on social media
They need to invest in long-term relationships with members of the LGBTQ+ community, Dam-Mikkelsen, who uses they/them pronouns, continued.
“People want to work with talent during Pride Month, but it’s like, let’s keep that conversation alive beyond these time frames, because your identity really embodies this month, but what about the rest of my body existing for the rest of the year, the rest of life?” Dam-Mikkelsen said.
“I really want people to always feel that their worth is continuous, not compartmentalised.”
When asked what businesses can do to better support the community, Dam-Mikkelsen said: “Money, pay them.”
Dam-Mikkelsen is taking part in a Pride Month campaign with Dutch fashion house Viktor & Rolf and global LGBTQ+ non-profit GLAAD.
There are a lot of queer individuals behind the scenes in the fashion industry, but fewer in positions with visibility to the public, Dam-Mikkelsen said.
But “Viktor & Rolf really got it,” they added.