BTS members’ Louis Vuitton runway debut, plus more hot K-pop fashion – from Kim Go-eun in Chanel jewellery to SNSD’s Seohyun with Prada’s classic Galleria bag

Kim Go-eun in Chanel, Shin Min-ah with a Roger Vivier shopping bag and Red Velvet’s Seulgi in Ferragamo. Photos: @ggonekim; @illusomina; @ferragamo/ Instagram
The fashion circuit is up and buzzing again as designer labels present their autumn/winter collections – and Korea’s stylish set aren’t shying away from the spotlight. BTS, for one, is making noise as K-pop fans across the globe are all aflutter over the members’ runway debut with Louis Vuitton.

But in the meantime, perusing magazine covers and Instagram updates, we’ve spotted the chicest stars donning the season’s must-have bags, jewellery and shoes: Girls’ Generation’s Seohyun in a Prada classic, Kim Go-eun in jewellery by Chanel, Shin Min-ah in playful Roger Vivier shoes, and Red Velvet’s Seulgi in Ferragamo’s light and functional made-for-dance footwear.

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Red Velvet’s Seulgi is Ferragamo’s ambassador

Red Velvet’s Seulgi is Ferragamo’s ambassador. Photo: @ferragamo/Instagram

In a video campaign called Let’s Dance, Red Velvet’s Seulgi is featured dancing freestyle, showing off elegant moves and clad in the latest fashion from Italian luxury brand Salvatore Ferragamo. Most striking are her Ferragamo Let’s Dance shoes, which are lace-up heels crafted in silver laminated nappa – a light, functional and stylish choice.

Yonhap News called her an “instant show-stopper”, adding that Seulgi was chosen as the brand’s global ambassador for her “unique sense of style, passion for her craft and creativity” – the same values that the Italian fashion house espouses.

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Shin Min-ah debuts Roger Vivier’s shoe collection

Shin Min-ah debuts Roger Vivier’s shoe collection. Photo: @illusomina/Instagram

Model and actress Shin Min-ah, one of Korea’s most recognisable faces, has debuted a shoe collection in collaboration with Roger Vivier.

While Shin has made regular appearances for the French fashion brand in previous years, she’s gone beyond her usual role of ambassador. “I also took part in video planning, and this time, I actually made the idea of working with the brand to design shoes into a reality. I slightly applied the existing design of Roger Vivier’s Mary Jane shoes,” she told Dazed magazine.


Drawn to the classic aesthetic and quiet charm of Roger Vivier’s shoes, Shin also noted how the brand is bold and unafraid of new concepts too.

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Kim Go-eun for Chanel

Kim Go-eun for Chanel. Photo: @ggonekim/Instagram
Actress Kim Go-eun looks fabulous in Chanel. To celebrate the 100th anniversary of its iconic fragrance N°5, the French fashion house created a fine jewellery collection in homage to its founder’s favourite number. According to the brand website, 18 karat gold and diamonds were selected to symbolise “good fortune, the essence of eternity in a lucky number”.

Kim is featured in the brand’s campaign photos wearing pieces from the collection – earrings, necklaces and rings – which retail for about US$39,800, as per the website.

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Seohyun’s Prada Galleria bag


Seohyun of Girls’ Generation recently flashed an elegant Prada bag on her Instagram – looking just as exquisite posing beside it. She wrote a bit about her chosen luxury arm candy in the photo caption: “Named after Prada’s first store in Galleria Vittorio Emanuele II, the Galleria bag contains Prada’s history.”

The Prada Galleria is an iconic bag that is “recreated season after season with the mood of the moment and the spirit of the times”, according to the brand’s website. It comes in mini, small, medium and large sizes, and is available in up to twelve colours.

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K-pop idols
  • Red Velvet’s Seulgi showed off her moves – and style – in Salvatore Ferragamo Let’s Dance shoes for a new video campaign
  • Meanwhile, Shin Min-ah went beyond her role of Roger Vivier brand ambassador by designing a shoe collection in collaboration with the label