Why Sơn Tùng M-TP is called the ‘Prince of V-pop’: from hiring Blackpink’s music video team to rapping with Snoop Dogg
- Run Now was Asia’s most-viewed YouTube video in 24 hours – beating out BTS’ DNA – and was produced by Koinrush, who’s worked with K-pop acts like Twice and Got7
- From Rolexes to Louis Vuitton, the Vietnamese star loves showing off luxury fashion, watches and cars in his videos – think: Gucci, Hublot and Mercedes-Benz
Sơn Tùng M-TP is currently making music history – not only in his home country of Vietnam, but throughout Asia.
According to VnExpress International, Tung became the first Vietnamese singer to hit 8 million subscribers on YouTube. The 27-year-old “Prince of Vietnamese Pop” is also one of the highest-paid singers in the country, according to Popnable.
No one knows exactly how much Tùng charges per show, but a stage director and event organiser revealed that he was the first Vietnamese singer get paid “nine zeroes” in dong (upwards of US$43,400), according to VTC.
Besides his shows, he also makes around US$43,600 per month from his YouTube channel, that currently has 9.4 million subscribers, according to YouTubers.me. The website also estimates his net worth at US$2.5 million.
The founder of his own M-TP Entertainment Company also boasts plenty of endorsements with brands such as Oppo, Biti’s, Yamaha, Jollibee, Ivy Moda, Shopee and Oshin, he also earns hundreds of thousands of dollars a year from those endeavours – and his salary is increasing every year, according to CafeBiz.
So how exactly did the young millionaire get his name out there, and what does he spend his cash on?
His music videos