Did Beyoncé just make Telfar cooler than Hermès? Queen Bey flashed the vegan ‘Bushwick Birkin’ bag – nicknamed for its affordable luxury and New York chic – and Instagram had a meltdown

Beyoncé and her Telfar bag. Photos: Telfar, @beyonce/Instagram

Beyoncé fans are crazy in love (and crazy jealous) of the singer’s latest accessory: the highly coveted Telfar bag.

Photographs of the Halo songstress out-and-about while sporting a white medium-sized Telfar tote bag made the rounds on Twitter on Thursday, July 8, with users feeling a range of emotions about Beyoncé showing off a bag notorious for selling out fast.

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Beyoncé and her white Telfar bag. Photo: @beyonce/Instagram

Beyoncé shared photos of her complete fashion look, Telfar included, on Instagram on Thursday. She wore a pair of floral printed trousers paired with a long sleeve linen top and accessorised with green statement earrings and beige heels.

Dubbed the “Bushwick Birkin” because of its accessible luxury and “It” bag status in New York (and across the US), these bags have been carried by US Representative Alexandria Ocasio-Cortez, Real Housewives of New York star Sonja Morgan and Beyoncé’s sister Solange Knowles.
A guest wears a white knit jumper, white pants and a crossbody tan-colour Telfar bag outside Wooyoungmi during Paris Fashion Week in January 2020, in Paris, France. Photo: Getty Images

The boxy, vegan leather bags with handles and shoulder straps available in multiple colour options are the staple accessory from designer Telfar Clemens, who won the Council of Fashion Designers of America’s American accessories designer award in 2020, and are often sold out, despite frequent restocks.

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Fellow Telfar owners took to Twitter to celebrate having the same type of bag as Queen Bey’s.

“Beyoncé and I have the same Telfar bag OMG,” wrote @TKing_20.

“Beyoncé owns a Telfar bag and so do I. I’m a celebrity and nobody can talk to me now,” wrote @Donslays.

“Me and Beyoncé both have a Telfar bag!!!!!” wrote @Earth2Ten.

Though some users were hyped to see Beyoncé with a Telfar, others were concerned for their own chances of snagging one.

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“If you don’t have a bag by now you ain’t never getting one post Beyoncé,” wrote @TheBlackLayers.

“Beyoncé just rose the price of Telfar bags,” wrote @fvckdrvco. “If you couldn’t get one before you damn sure ain’t getting one now.”

A screenshot of @telfarglobal’s Instagram Story. Photo: @telfarglobal/Instagram

For those worried Beyoncé’s use of the bag will inspire Telfar to jack up the price, never fear: the company announced on its Instagram Stories on Thursday that the price of the bag is “not changing”, along with a flurry of bee emojis seemingly referencing the Beyhive.

The lavender shopping bag, an upcoming restock, currently ranges from US$150 to US$257 online, depending on size.

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  • Also owned by Real Housewives of New York star Sonja Morgan and Alexandria Ocasio-Cortez, the ‘it’ bag won’t set you back as much as an Hermès Birkin
  • Fans took to Twitter to celebrate Beyoncé’s fashion choice, while others lamented that the frequently sold-out bag would become even more elusive