===PHOTO CAPTURED ONLINE=== Power couple Beyoncé and Jay-Z.  Instagram / @beyonce
===PHOTO CAPTURED ONLINE=== Power couple Beyoncé and Jay-Z. Instagram / @beyonce

Goodbye Audrey Hepburn, hello Beyoncé and Jay-Z! Couple confirmed as new faces of Tiffany & Co. alongside Anya Taylor-Joy and Eileen Gu as LVMH targets fickle millennial shoppers

  • Gucci became a top Gen Z brand thanks to creative director Alessandro Michele’s embrace of streetwear and pop culture – now LVMH is trying a similar trick
  • ‘Not your mother’s Tiffany’ announces the latest ads, signalling the ‘fusty’ days of Audrey Hepburn are over – but will Bey and Jay’s endorsement really help?

===PHOTO CAPTURED ONLINE=== Power couple Beyoncé and Jay-Z.  Instagram / @beyonce
===PHOTO CAPTURED ONLINE=== Power couple Beyoncé and Jay-Z. Instagram / @beyonce
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