Goodbye Audrey Hepburn, hello Beyoncé and Jay-Z! Couple confirmed as new faces of Tiffany & Co. alongside Anya Taylor-Joy and Eileen Gu as LVMH targets fickle millennial shoppers

• Gucci became a top Gen Z brand thanks to creative director Alessandro Michele’s embrace of streetwear and pop culture – now LVMH is trying a similar trick
• ‘Not your mother’s Tiffany’ announces the latest ads, signalling the ‘fusty’ days of Audrey Hepburn are over – but will Bey and Jay’s endorsement really help?