The year 2007 was an interesting time in pop culture – back when Paris Hilton was the world’s most famous tabloid queen and star of groundbreaking reality show The Simple Life , and Kim Kardashian was her best friend-slash-assistant. But that era came to an abrupt end in October 2007 when Keeping Up with the Kardashians aired its first episode, and there was suddenly a new “It girl” (and family) on the scene. Since then, the Kardashians’ impact on the world of tabloid media has been immeasurable – quite unlike the clearly charted reciprocal impact on their bank accounts. In 2021, Kim has an estimated net worth of around US$1.2 billion, while little sister Kylie is trailing behind with an impressive US$700 million. Now, in 2021, there seems to be another turn of the tables. With Keeping Up with the Kardashians calling it a day after 20 seasons in June, it seems like Paris and the Hiltons are back with a vengeance . With an estimated net worth of US$300 million, Paris has never stopped hustling her empire, but can she ever reach billionaire status like her former assistant? Interview: Nightbirde’s America’s Got Talent run comes to an end Reality show royalty The Kardashians are taking a step back from reality TV, and it seems Paris and co are taking advantage of the gap in the market. Paris is currently starring in her own Netflix “cooking show”, Cooking with Paris , while her mother Kathy joined sister Kyle Richards on The Real Housewives of Beverly Hills as a cast “friend” regular in May. Kathy’s addition to the show breathed some much-needed fresh air into the franchise, and she’s instantly become a fan favourite . When asked by Access Hollywood if she would ever consider joining the show full time, she responded “never say never”. And that’s only the beginning of the Hiltons’ reality TV comeback. This year Paris announced her engagement to her boyfriend Carter Reum on her 40th birthday … and of course, it’s all set to be featured in an upcoming reality TV series, Paris in Love , which will also give fans a sneak peek into her wedding. Most recently, Paris started Slivington Manor Entertainment and signed an exclusive two-year deal with Warner Bros. Unscripted Television. This is Paris (aka the new Paris) Just last year, Paris made headlines and impressed viewers with her 2020 documentary film This is Paris produced by YouTube Originals. It clocked over 16 million views in its first month of release and was considered a successful rebranding of her image. Her podcast, also titled This is Paris, debuted in February this year in partnership with iHeartMedia, offering a mix of personal content and conversations with her famous family and celebrity friends. 6 ways Kim Kardashian’s life changed after marrying Kanye West Superstar DJ and musician While she’s definitely calmed down a lot since her mid-noughties antics alongside the likes of Britney Spears and Lindsay Lohan, Paris is still a party girl at heart. The only difference is she gets paid a lot more these days. Since debuting as a DJ almost a decade ago, she has been paid up to US$1 million for a single DJ set, and in 2014, she earned an impressive US$2.7 million for four nights’ work during her residency in Ibiza. When the world is not in a pandemic, she continues to play the world’s biggest music festivals, including Belgium’s iconic Tomorrowland. Paris also had chart hits with Nothing in This World and Stars Are Blind back in 2006, and it seems she hasn’t given up on her pop star dreams. She’s released an influx of new music recently, including Netflix soundtrack single That’s Hot (Come Into My Kitchen) and I Blame You . Considering that Kim Kardashian released one ill-fated pop single Jam (Turn it Up) in 2011 before giving up on her music career, much respect to Paris’ determination and somewhat impressive Spotify repertoire. Business guru Kim may be one of the most famous women in the world, but it’s certainly not her fame that made her a billion bucks. It’s been years of clever business investments and ventures, like shapewear brand Skims and KKW Beauty. Much like Kim, a big chunk of Paris’ income comes from her various retail businesses, which include over 50 stores and 19 product lines internationally, and have generated over US$4 billion in sales. In 2019, she released Electrify, her 25th fragrance. ‘Sheeranville’? Why Ed Sheeran and Adele are building huge fan-proof estates What’s next for Paris? Cue motherhood millions Now that Paris has turned 40, is back in the TV spotlight and queen of her very own empire, what next? The socialite superstar has made no secret of her desire to get married and have children, and she’s well on her way. She began dating Carter Reum, 40-year-old venture capitalist and founder of investor firm M13, in 2019, and the pair are set to wed, although no date has been revealed. As for having a baby, despite ongoing rumours, Paris says she is holding out until after her big day. “I am not pregnant,” the heiress confirmed on her podcast. “Not yet. I am waiting until after the wedding.” As a future wife and mum, we can only imagine Paris will have a whole new transformation and era in store for us. And needless to say, we’re sure there will be a lot of business and content opportunities surrounding her new life. Changing Nappies with Paris , coming to Netflix in 2022? (If that really happens, you read it here first.) Will the Kardashians try to hold onto their reality relevance? Paris might be making headlines like it’s 2007 again, but don’t write the Kardashians off just yet. While KUWTK and the family’s deal with E! Entertainment have come to an end, Kris Jenner isn’t ready to let go. The Kardashian matriarch is planning a new reality show on Hulu, although details and release dates are still unconfirmed. “This is the next chapter,” Kris told The Wall Street Journal . “In the new show, you’ll see us evolving as a family. “Fans want us to be who we are and since moment one, they’ve been emotionally invested in our show just like we are. The fans will love seeing us continue the journey. I can’t say much about what’s coming but, spoiler, we’re going to look fabulous and everyone’s going to watch.” That’s if they’re not too busy watching Paris and the Hiltons, Kris … Want more stories like this? Sign up here. 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