Blackpink’s Jennie is a successful ambassador for Chanel who, like many other luxury brands, now find K-pop’s allure much brighter than that of legacy Hollywood stars. Photo: @jennierubyjane/Instagram
Opinion
Opinion
Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn’t always guarantee success
- The Golden Globes and Oscars once informed global style, as did brand ‘faces’ like Audrey Hepburn (for Tiffany & Co.) and James Bond actor Daniel Craig (for Omega)
- But Gen Z is all about Korean celebrities: think Exo’s Kai for Gucci, and Blackpink members Jisoo, Jennie, Rosé and Lisa for Dior, Chanel, Saint Laurent and Celine
Blackpink’s Jennie is a successful ambassador for Chanel who, like many other luxury brands, now find K-pop’s allure much brighter than that of legacy Hollywood stars. Photo: @jennierubyjane/Instagram
