Christian “Bigboy” Cheng is well-known for his massive sneaker collection ... but how does he make his cash? Photo: @djbigboycheng/Instagram
Christian “Bigboy” Cheng is well-known for his massive sneaker collection ... but how does he make his cash? Photo: @djbigboycheng/Instagram

How did Bigboy Cheng build a US$1 million trainer collection? The Philippines’ sneaker king and Instagram darling even owns the Dior x Nike Air Jordan 1 and Nike Mag Back to the Future self-lacing shoes

  • Christian ‘Bigboy’ Cheng loves luxury brands like Louis Vuitton and Balenciaga – who even invited him on a trip to Paris – but he also champions local creatives through his gallery, Secret Fresh
  • The scion of Uratex, the Philippines’ biggest mattress producer, Cheng owns fashion brand Rif and charms his YouTube and Instagram followers with off-the-wall food reviews

Christian “Bigboy” Cheng is well-known for his massive sneaker collection ... but how does he make his cash? Photo: @djbigboycheng/Instagram
Christian “Bigboy” Cheng is well-known for his massive sneaker collection ... but how does he make his cash? Photo: @djbigboycheng/Instagram
READ FULL ARTICLE