10 highest-paid celebrity brand endorsements, ranked: from Charlize Theron’s US$55 million Dior contract to Beyoncé and Taylor Swift’s rival deals with Pepsi and Diet Coke
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Charlize Theron – US$55 million
Beyoncé – US$50 million
According to Billboard, the gargantuan deal also saw Pepsi sponsoring Beyoncé’s “variety of unspecified creative projects” and to “help promote the singer’s upcoming fifth studio album”.
Julia Roberts – US$50 million
According to StyleCaster, a source stated: “They’ve made profits of US$100 million since she joined, and they’re delighted with her.”
George Clooney – US$40 million
George Clooney earned a legendary US$40 million as the ambassador for luxury coffee brand Nespresso. The Hollywood star has appeared in several of its ads – which are known for their comical endeavours – since 2006, helping boost the brand’s global visibility.
According to Showbiz Cheat Sheet, Clooney used his Nespresso salary to fund a satellite in Sudan to “keep an eye on” the country’s dictator, Omar al-Bashir. If that sounds like a joke, know the actor does indeed funnel money towards his Satellite Sentinel Project tracking the Sudanese army’s movements.
Selena Gomez – US$30 million
The young starlet signed a jaw-dropping US$30 million, two-year deal as the brand ambassador of Puma back in 2017. She was only 25 years old at the time.
Selena Gomez also earned a whopping US$10 million when she was tapped as Coach’s face in 2016.
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Taylor Swift – US$26 million
Swift has also endorsed a number of noteworthy brands like Got Milk?, Keds footwear, CoverGirl and Apple Music.
Angelina Jolie – US$12 million
While Angelina Jolie rakes in a pretty penny from doing films, she also makes a hefty income from endorsements. In 2005, she became a spokeswoman for knitwear brand St. John and earned a whopping US$12 million.
Jolie also made US$10 million when she landed Louis Vuitton’s campaign in 2011. The latter ad – in which we saw Jolie on a wooden boat with her Louis Vuitton bag in Siem Reap, Vietnam – became a sensation.
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Robert Downey Jr. – US$12 million
In 2013, Robert Downey Jr. signed a two-year deal worth US$12 million with Taiwanese smartphone company HTC.
The Marvel actor appeared in the company’s television, print and billboard advertising worldwide as well as “maintaining a level of creative control”, as reported by The Verge.
Robert Pattinson – US$12 million
Another Robert who earns big bucks from endorsements, the Twilight star landed a multi-year deal (spanning almost nine years now!) as Dior Homme’s muse in 2012, and is said to have been paid US$12 million for his time.
The Dior deal marked one of the biggest endorsement contracts between a Hollywood actor and a luxury fashion house.
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Nicole Kidman – US$12 million
The Baz Luhrmann-directed short film is also reportedly the world’s most expensive ad campaign with its US$33 million budget.
- Pop star Selena Gomez got a US$30 million pay cheque from Puma at just age 25 while Hollywood’s Angelina Jolie bagged US$10 million for a Louis Vuitton campaign
- Marvel actor Robert Downey Jr. and Twilight star Robert Pattinson both made US$12 million, from deals with Taiwanese phone company HTC and Dior Homme respectively