Celebrities who launched beauty brands in 2021, from Jennifer Aniston with LolaVie and Jennifer Lopez with J-Lo Beauty to Scarlett Johansson’s mysterious upcoming project …
- The Friends star was a co-owner of Living Proof before it was sold to Unilever in 2016, while Halsey’s About-Face Beauty is inspired by her own bold, colourful looks
- Vanessa Hudgens and Madison Beer’s skincare is based on DNA, while Ariana Grande, Cardi B and Justin Bieber’s wife, Hailey Bieber, have all teased new lines too
If there’s one thing almost every celebrity has in common, it’s that their fans are constantly striving to look like them – and are willing to pay a hefty sum to achieve that. So it’s no wonder that everyone from Jennifer Lopez to Halsey are leveraging their signature looks to launch skincare or make-up brands. Here are some of the latest A-listers turned beauty entrepreneurs.
Jennifer Aniston: LolaVie
The Friends star just launched LolaVie on September 8, which was in the pipeline for several years. LolaVie is a line of face and body lotions, shower gels, candles and hair care products, according to Page Six. Its website shows test tubes filled with bamboo, lemons and water, hinting at all-natural skincare.
LolaVie, which Aniston explained means “laughing at life”, was originally planned as the name for her perfume debut back in 2010, but it was changed to the eponymous “Jennifer Aniston”.
The actress is known for both her beauty and healthy lifestyle as the face of skincare line Aveeno and chief creative officer at Vital Proteins. She often shares her skincare routine and well-being habits as well. Known for her iconic hairstyles as Rachel in the 1990s, Aniston was also a co-owner of haircare brand Living Proof from 2012 until 2016, when it was sold to cosmetics giant Unilever, Cosmetics Business reported.
Jennifer Lopez: JLo Beauty
