LolaVie, which Aniston explained means “laughing at life”, was originally planned as the name for her perfume debut back in 2010, but it was changed to the eponymous “Jennifer Aniston”.

The actress is known for both her beauty and healthy lifestyle as the face of skincare line Aveeno and chief creative officer at Vital Proteins. She often shares her skincare routine and well-being habits as well. Known for her iconic hairstyles as Rachel in the 1990s, Aniston was also a co-owner of haircare brand Living Proof from 2012 until 2016, when it was sold to cosmetics giant Unilever, Cosmetics Business reported.

Jennifer Lopez: JLo Beauty

The singer and actress made her 30-year dream come true by introducing JLo Beauty in January, as she stated in an Instagram post.

J-Lo is no stranger to the beauty industry. She launched her first and best selling fragrance Glow by JLo in 2002, plus more than two dozen others later. She also had a blockbuster collaboration with Polish Inglot Cosmetics in 2018 with the JLo x Inglot collection of 70 pieces including eye shadows, lipsticks, palettes, blushes, highlighters, bronzers, nail polishes, as well as mascara, according to Cosmopolitan.

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Halsey: About-Face Beauty

Also in January, the Without Me singer revealed her make-up line, About-Face Beauty, which was highly anticipated by fans interested in her art-inspired style. The 40 pieces include highlighters, lipsticks and eye shadows, and especially focuses on blends, as About-Face encourages creativity and experimentation with shade ranges, WWD reports.

Halsey shared with beauty magazine Byrdie that, as a former art student, she still paints and has always been “naturally drawn to make-up”. In fact, she is known for her bold and ever-changing appearance with colourful hairstyles and graphic make-up – which she often does herself – seen everywhere from the red carpet and magazine covers to performances and music videos.

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Vanessa Hudgens and Madison Beer: Know Beauty

After taking the brand’s Skin Diagnostic quiz, customers will receive recommendations for products that best suit their skincare needs. These products include serums, cleansers, masks, and eye and lip care, which are 100 per cent cruelty free. Many are vegan too, according to Know Beauty’s website, which also states that rather than focusing on attaining a “perfect” look through comparing yourself with others, the brand champions individualised skincare and knowing what’s right for you.

Becky G: Treslúce Beauty

Treslúce Beauty is a beautiful love letter that the Mexican-American singer and actress has sent to her Latin-American community in June, as she said in her Instagram. The Spanish brand name means “three” (tres), her favourite number, and “shine” (lúce) used to compliment a person’s good looks, as she unveiled to Teen Vogue.

Treslúce Beauty features an eyeshadow palette, colourful liners, brushes, false lashes, and lash accessories with bold colours inspired by Becky G’s Mexican background. The products are cruelty-free and vegan, using blue agave as a key ingredient sourced from Jalisco, Mexico, where her grandparents are from, according to HipLatina. The packaging is also designed by a Mexican artist, Monica Loya.

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Coming soon …

We’re also looking out for Ariana Grande’s r.e.m beauty, Cardi B’s Bardi Beauty, Hailey Bieber’s Rhode and Scarlett Johansson’s new brand. The market looks like it’ll be very busy in the days to come.

Ariana Grande sent her fans into a frenzy after launching the new Instagram account and website for r.e.m. beauty. There are also r.e.m. billboards popping up around Times Square in New York City, as shown in a recent Instagram post. According to E! News, the brand’s legal document was filed under Gradne’s company Thunder Road, Inc., listing a range of beauty products including concealers, lash serum, eyeshadow, eyeliners, lipstick, highlighter, hair extensions and make-up sponges.

R.E.M is also the name of a fragrance line that Grande introduced last year. Although Grande hasn’t made any comments about her beauty brand since, it’s believed to be on the way.

Earlier, Hailey Bieber and Cardi B also filed trademarks for their brands – Rhode in February and Bardi Beauty in April, respectively.

Meanwhile, the I Like It rapper’s Bardi Beauty will encompass make-up, fragrance, skincare and hair and nail products, as per TMZ. In an Instagram post in March, Cardi B said that she has also been working on her own hair line at home for herself and her daughter. Is that something we could expect to see in her coming beauty line? She has previously shown her interest in fashion by teaming up with Reebok, Steve Madden and Fashion Nova.

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In June, Scarlett Johansson, the face of L’Oreal Paris for several years and former ambassador for Dolce & Gabbana’s fragrance, The One, announced her plans for a “clean, accessible approach to beauty” launching in early 2022, according to WWD.

“I’ve been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self care from my early teenage years,” she said. According to #legend, she also explained that she withdrew from beauty deals several years ago with “the goal of creating something true to me”.