Naomi Osaka to Serena Williams: 7 tennis stars with fashion lines that could be the next Lacoste – and the newcomers who might soon join them
- Coco Gauff has a collab with New Balance while Louis Vuitton ambassador Osaka has made designs with Levi’s, Nike, Frankies Bikinis and Strathberry
- Maria Sharapova has Sugarpova, Federer has The Roger sneaker with Swiss footwear brand On, and Andy Murray is working on AMC with Castone
Tennis and fashion seem like good partners. Back in the 1930s, Lacoste was launched by French tennis star René Lacoste, soon evolving into the luxury brand we all know today. More and more players from recent generations, including some of the greatest-ever names in the sport, have followed the same trajectory into fashion. Here’s a look at those with a shot at fashion greatness to go with their tennis prowess, as well as our thoughts on who might be joining them before long.
Coco Gauff
The 17-year-old American tennis phenomenon, the youngest player in the world’s top 100, had her wish granted recently when she launched her first fashion line with New Balance.
The collection – from the youngest WTA Tour champion, aged only 15 – was inspired by the bold prints and colours of New York City’s graffiti and street art from the 1990s. “I loved working with the design team on the inspiration boards and seeing it fully come to life at the photo shoot was a dream come true. I wanted to push it with the graphics and fit of the collection so I am pumped to finally see it in store and let fans get their hands on it,” Gauff said at the time.
The line includes oversized sweatpants and little shirts that she likes to wear off-court, according to Page Six, showing a blend of utility and activewear. Another signature look is the New Balance 327 shoe featuring a neon pink “N” logo and two gold chains indicating her love of jewellery.