Beyoncé and Jay-Z’s couple goals in Tiffany & Co.’s new campaign video: Bey donned its iconic Yellow Diamond worn only by Lady Gaga, Audrey Hepburn and Mary Whitehouse
- Bey covered Moon River, which Hepburn also performed in Breakfast at Tiffany’s, while Jay-Z flashed one of the luxury brand’s new engagement rings for men
- The video, titled About Love, sparked debate by featuring Jean-Michel Basquiat’s Equals Pi artwork, which is the same robin’s egg blue as the brand’s signature colour
Beyoncé and Jay-Z exude romance in a new video for Tiffany & Co.’s “About Love” campaign, released on Monday, September 13.
Her husband Jay-Z, 51, is featured throughout the video, which was filmed in Los Angeles’ Orum Residence.
“‘About Love’ tells a love story of longing, reunion and a bond that transcends space and time,” the video’s description reads.
Both Jay-Z and Beyoncé are draped in Tiffany & Co.’s luxury jewels throughout the video.
The 128.54-carat yellow diamond – known as the Tiffany Yellow Diamond – fastened around the Partition singer’s neck is priceless. Since being discovered in South Africa in 1877, the jewel has only been worn by three other people: Mary Whitehouse, Lady Gaga and Hepburn herself.
In the video, the gemstone is held up by a long chain containing 100 carats of diamonds.
The lavish piece is accented by a 22-carat yellow diamond ring and a 15.02-carat emerald-cut diamond ring sourced from Botswana, according to People.
Jay-Z also models several Tiffany & Co. designs in the advertisement.