Which celebrity earns the most from merchandise? From Harry Styles tote bags and Lady Gaga soap to Ariana Grande lyric mugs and even Megan Thee Stallion booty keychains …
- Lady Gaga released soap bars as merchandise to promote hygiene – as well as her new album “Chromatica” – during the pandemic’s early days
- Megan Thee Stallion and Nicki Minaj are all about that butt – Minaj sells biker shorts with the word ‘bunz’ on the back, while Stallion has a ‘booty keychain’
When it comes to supporting your favourite musicians, there are so many ways to show your love. You can follow them on social media to stay up to date on what’s going on, or splurge on attending live performances … and many of us also choose to get our hands on their official merchandise.
Here are 10 celebrities who, thanks to their fans and some creative marketing, are raking in millions from selling merch.
1. Harry Styles – US$22.9 million
Originally one of the five One Direction boys, Harry Styles has grown his solo music career since 2016. Besides stealing hearts left and right, Styles has also released two full studio albums, which have reached platinum and gold status in numerous countries around the world.
Topping our list, Styles earns up to US$22.9 million in an estimated revenue from selling official merchandise. As of right now, he sells various clothing items and accessories. While most of his merchandise is more understated, there’s also this attention-grabbing bag with a shot of the singer in his Watermelon Sugar music video printed across both sides.
2. Lady Gaga – US$15.8 million
