No Time to Die is British actor Daniel Craig’s last film in the laconic role of James Bond, and the action hero kick-started the film’s press tour on home turf with the world premiere at London’s Royal Albert Hall on September 28. While other cast members and attendees wore suitably lavish outfits, it was Craig who wowed the crowd in his fuchsia velvet jacket – the embodiment of the film’s larger-than-life premiere (and premise).

Notably sporting exclusively British brands, Craig’s double-breasted jacket was a bespoke piece designed by Anderson & Sheppard. Sticking with Savile Row, Craig combined a white Turnbull & Asser fitted shirt, black tailored trousers from Henry Poole & Co and black Crockett & Jones dress shoes. Aside from accessorising with a classic black bow tie and a pocket square, Craig also adorned himself with a gold Aqua Terra watch from Omega as a nod to his character’s timepiece of choice.