K-pop girl group Twice has scored lucrative brand deals over the years.Photo: JYP Entertainment
K-pop girl group Twice has scored lucrative brand deals over the years.Photo: JYP Entertainment
Twice

The Twice factor: how the K-pop queens are raking in millions off brand endorsements, from Estée Lauder and Nintendo to Pocari Sweat (and don’t forget those school uniforms for Skoolooks)

  • Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu are gearing up for new album ‘Formula of Love: O+T=<3’ after their first English single The Feels
  • Pocari Sweat is known in South Korea for choosing models with a clean, kind vibe, like Son Ye-jin – and sales soared after Twice signed with the sports drink in 2019

K-pop girl group Twice has scored lucrative brand deals over the years.Photo: JYP Entertainment
K-pop girl group Twice has scored lucrative brand deals over the years.Photo: JYP Entertainment
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