K-drama’s top 10 male luxury brand ambassadors, from Crash Landing on You’s Hyun Bin for Omega, and Kim Soo-hyun for Tommy Hilfiger, to Squid Game’s Gong Yoo for the Chanel J12 watch

Nov 15 , 2021

Meet some of K-drama’s top male brand ambassadors. Photos: @vast.ent, @soohyun_k216, @bn_sj2013/Instagram

Backstreet Rookie actor Ji Chang-wook became Calvin Klein’s first Korean global model in 2020, followed by Itaewon Class’ Park Seo-joon in 2021

Lee Dong-wook is the face of Chanel’s first make-up for men line, and skincare brand La Mer, while Yoo Ah-in’s quirky style landed him a Burberry campaign

There’s no denying that the hallyu, or the Korean wave, has taken over the world. Fans all over the world are obsessed with K-pop groups like BTS and Blackpink as well as actors from their favourite K-dramas.

Seeing this powerful phenomenon, the world’s biggest luxury brands have taken note, tapping South Korea’s hottest stars to be their brand ambassadors. While K-pop idols are usually the popular choice for brand ambassadors of renowned luxury houses, these K-drama actors aren’t far behind.

Hyun Bin

The Crash Landing on You (2019) star was recently named as the first Korean ambassador for Italian brand Loro Piana. During an interview with W Korea, the actor said he admired the brand for its timeless quality and shared that he preferred understated clothing: “Rather than pieces where you can see the logo, I prefer ones where the logo is hidden, and simple items instead of intricate ones.”

Hyun Bin for Omega. Photo: @vast.ent/Instagram

Hyun was also named Tom Ford Beauty’s first Asia-Pacific brand ambassador last July, as well as first Korean ambassador for the Swiss luxury watch brand Omega a year prior.

Ji Chang-wook

Did you know that the Backstreet Rookie (2020) and Suspicious Partner (2017) actor became Calvin Klein’s first Korean global model last year? As part of the brand’s 2020 campaign, the star appeared in a series of black and white images donning CK’s casual and formal wear.