In real life, Song is just as fashionable as her character. She started her career as a model and has been the muse of many renowned fashion designers and photographers, including the late Chanel director Karl Lagerfeld.

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Song has also been one of the most-coveted Korean actresses for brand endorsements for over two decades now; some of these brands even made their way into her new show.

Here, we take a look at some of the biggest luxury brands the actress has ever worked with.

Fendi

As quoted from Soompi, a source close to the Italian maison said: “Song Hye-kyo is this generation’s icon of a beauty that embodies gentleness, strength and a confident attitude. She goes well with the values that Fendi appreciates.”

Song was also seen wearing Fendi’s Mon Tresor bucket bag in Now, We Are Breaking Up.

Chaumet

In 2018, the French haute joaillerie brand appointed Song as its new ambassador in Asia. Since then, she has fronted several of Chaumet’s campaigns, such as the Joséphine and Bee My Love collections.

Speaking to Tatler Asia earlier this year, the Descendants of the Sun star said that the past three years had been “an amazing time in my life”, and she always feels that “a woman’s bond with her ring is sacred, timeless and boundless”.

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Bottega Veneta

Wearing an all-black ensemble and carrying the brand’s alluring handbag, Song appeared in Bottega Veneta’s fashion film La Donna Che Amiamo (The Woman We Love) for its spring/summer 2020 collection.

In the 40-second clip directed by filmmaker Sang Hun-lee, Song answered a few personal questions, revealing that she prefers midnight over noon and that she feels the most like herself when she’s eating and talking with the people she loves.

Laneige

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According to Branding in Asia, in 2018, Song wrote a farewell post on her Instagram for the brand, saying, “I am so grateful for the amazing 10 years with Laneige, [a relationship built over trust and love]! And now I am excited to start this new journey with Sulwhasoo.”

Sulwhasoo

Right after bidding farewell to Laneige, Song moved up the ranks and joined another of Amorepacific’s top-tier brands, Sulwhasoo, in 2018. According to the official press release, the brand’s decision to sign Song was because of her versatility as an actress “with incredible charm who can communicate Sulwhasoo’s heritage to customers around the world in an inspiring way”. Song also sported the brand’s essential lip serum stick with her denim-on-denim ensemble in Now, We Are Breaking Up.

Vital Beautie

Thanks to her flawless skin and age-defying beauty, Song was also named as the new face for Vital Beautie, a wellness and dietary supplement product also owned by beauty conglomerate Amorepacific, earlier this year.

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Michaa

If you’re wondering where Song gets her gorgeous coats, blouses and jackets in Now, We Are Breaking Up, you might want to check out Michaa Channel Clothing. The Korean fashion brand got Song as its brand ambassador since last year.

Etude House

Let’s throw it way back to the early 2000s to the time when Song was Etude House’s brand ambassador. In the official campaign, the young starlet was shot in a close-up image to show off the brand’s make-up.

She had also starred in multiple commercial films over the years where she was seen sporting a funky 2000s hairstyle. Alongside Jun Ji-hyun, Song was one of the earliest ambassadors for the South Korean cosmetic brand.