Mr Big is alive! Peloton hits back at shocking Sex and the City screen death in And Just Like That with a cheeky commercial featuring instructor Jess King – watch the hilarious video here

• Spoiler alert: SATC fans were aghast when Mr Big, played by Chris Noth, died of a heart attack after a Peloton workout in the very first episode of HBO Max’s new reboot
• The exercise bike brand hit back with an ad showing Mr Big alive and well, with Ryan Reynolds doing a voice-over about the health benefits of fitness and regular cardio