5 ways ‘British Bill Gates’ Reuben Singh spends his millions, from hanging out with Prince Charles and partying on the French Riviera, to that epic Rolls-Royce collection

Dec 26 , 2021

Known as the ‘British Bill Gates’, the Sikh millionaire became famous for matching his headwear with his Rolls-Royces after a racist remark about his turban. Photo: @singhreuben/Instagram

He shops at Billionaire Italian Couture, the store owned by his friend, former Formula One team boss Flavio Briatore, and is a member of exclusive London club Annabel’s

He owns at least 15 Roll-Royce motors – as well as other luxury cars – and loves to spend time in Saint-Tropez, Monaco and Paris, travelling by private jet

Reuben Singh is a British businessman who loves to live large. Back in 2017, his viral challenge to match his turban to his Rolls-Royces caught the attention of the world. But even before then he was rubbing shoulders with the rich, the royal and the famous. Here’s a look at how the 45-year-old entrepreneur, who has an estimated net worth of over US$100 million, spends his money on the ultimate luxuries that life has to offer.

1. Luxury travel

Singh and his collection of Rolls-Royce cars. Photo: @singhreuben/Instagram

Singh’s love of luxury cars is well-known. After a racist comment about his headwear in 2017, Singh started matching his turbans to his Rolls-Royces, starting a viral challenge. Cartoq reports that he now has more than 15 of the British brand’s motors to his name, besides other luxury cars.

Singh aboard his own private jet. Photo: @singhreuben/Instagram

But that isn’t the only way he travels in style. He also loves to fly in private jets, and on his Instagram page, frequently flaunts his mode of transport to his fans.

2. Hanging out with royalty

Prince Charles is a long-time friend of Reuben Singh. Photo: @singhreuben/Instagram

Singh’s relationship with Prince Charles goes back to 2002. It was during a period when Singh was christened the “British Bill Gates” and raked in numerous awards, his name suddenly on the business radar for making millions at a young age. Prince Charles attended some of the award ceremonies in support of his friend. Then in 2019, Singh accompanied the queen’s son on his two-day visit to India.