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Inside Thai billionaire Nualphan Lamsam’s crazy rich life: the owner of Hermès distributor, Saint Honorè, she has her own OTT collection of designer clothes and bags ...

STORYKate Berbano
Thai billionaire Nualphan Lamsam, also known as Madam Pang. Photo: @panglamsam/Instagram
Thai billionaire Nualphan Lamsam, also known as Madam Pang. Photo: @panglamsam/Instagram
Millionaires and billionaires

  • Also known as Madam Pang, Lamsam hails from one of Thailand’s wealthiest families who founded Kasikorn Bank, and she’s also the CEO of Muang Thai Insurance
  • The socialite once oversaw Thailand’s national women’s football team and dished out Rolex watches to Port Football Club players as part of a team-bonding exercise

Hailing from one of Thailand’s wealthiest families, Nualphan Lamsam no doubt stands out in every room that she enters. While she may be a fifth-generation scion of the Thai-Chinese Lamsam family who founded Kasikorn Bank – they have nearly US$100 billion in assets – she is also a girlboss in the world of insurance and a beloved matriarch of her home country’s national football team.

Fondly known by many as Madam Pang, this prominent society face strikes a balance between putting in the work and reaping the fruits of her labour. So, how exactly does she like to spend her massive fortune?

A designer wardrobe

Thai billionaire and businesswoman Nualphan Lamsam. Photo: @panglamsam/Instagram
Thai billionaire and businesswoman Nualphan Lamsam. Photo: @panglamsam/Instagram
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Before becoming the high-powered multihyphenate that she is now, Lamsam kick-started her career as the owner of Thailand’s Hermès distributor, Saint Honorè. Unsurprisingly, she eventually grew her own collection of luxury bags and clothes from the French maison.
“I love to shop and I spend quite a lot of money on it. I have always been a fan and customer of Hermès,” she told Prestige. “They are much more than just fashion objects. Take the Birkin, for instance – it takes no less than 16 hours to produce, it’s a true work of art.

“I wear it all, from rugged jeans to fancy gowns,” she added.

Dazzling jewels

CEO of Muang Thai Insurance, Nualphan Lamsam, has a dazzling jewellery collection. Photo: @panglamsam/Instagram
CEO of Muang Thai Insurance, Nualphan Lamsam, has a dazzling jewellery collection. Photo: @panglamsam/Instagram

When she’s not busy running her empire, Muang Thai Insurance, and helming the Thai premier league team Port Football Club on the field, Lamsam enjoys jewellery, too. The well-known socialite always seems to know what jewellery to wear for every event.

Delicious food

Nualphan Lamsam, who hails from one of Thailand’s wealthiest families, is a fan of spicy food. Photo: @panglamsam/Instagram
Nualphan Lamsam, who hails from one of Thailand’s wealthiest families, is a fan of spicy food. Photo: @panglamsam/Instagram
What else does this Boston University graduate like to splash her cash on? Food trips to the beautiful city of Chiang Mai!
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