He’s become a household name after appearing on hit show Shark Tank India , the Indian version of American business reality series Shark Tank . Now businessman Ashneer Grover, 39, who is the co-founder of Bharat Pe, an Indian fintech company, finds his every move making the news. Whether it’s reports of allegedly fraudulent business deals at his company, controversial audio recordings, or his luxury lifestyle, Grover has quickly become a national Indian obsession. On Shark Tank India , his famous line “all these are double standards” ( yeh sab doglapan hai ) has spawned thousands of memes, and Grover seemed to become a cult figure almost overnight. But what about his private life? And just how does he spend his millions? Here’s a look at the man India can’t get enough of. The money In Shark Tank India , Grover was introduced as an investor who has dropped cash on several small-size businesses, but his success in growing his fintech start-up in the last three years means that Bharat Pe is now worth a staggering US$2.85 billion, according to Forbes India . According to News18, he is the richest “shark” on the show, and the Delhi native is widely respected for the smart business decisions that have got him this far. Inside Indian billionaire Rakesh Jhunjhunwala’s new Mumbai mega mansion His luxury home According to Times of India, Grover went all out when he bought his luxury mansion in Delhi, that’s over 18,000 sq ft with statement art pieces and sleek design. Hindustan Times reports that the house is more specifically located in the high end area of Panchsheel Park and that it is worth almost US$4 million. View this post on Instagram A post shared by Ashneer Grover (@ashneer.grover) The entrepreneur routinely posts Instagram photos of himself and his family at home, giving his followers a glimpse into his luxury lifestyle (and taste in decor!) The expensive cars Multiple news outlets in India have reported that the businessman has a penchant for expensive cars , and point out that he isn’t shy about flaunting his fancy vehicles. Among his collection are a green Porsche Cayman S, a black Mercedes Maybach S650 and a Mercedes-Benz GLS 350. Inside Priyanka Chopra and Nick Jonas’ surrogate baby surprise Times of India claims the wealthy entrepreneur takes personal care of his cars, and he even told his fans on Instagram that he washes them all himself. In one video he posted, he’s shown driving through the quiet streets of Delhi in an Audi during the early days of the pandemic listening to Sheryl Crow’s Everyday is a Winding Road. Travelling the world When you’ve got as much money as Grover does, travelling the world in style is a given. Grover is married to Madhuri Jain Grover, who is also an entrepreneur, and the couple have two children together, a boy and a girl. Grover and his family seem to be particularly well-travelled, and often detail their holidays on Instagram. Rolexes, mansions and more: inside Pushpa star Allu Arjun’s crazy rich life View this post on Instagram A post shared by Ashneer Grover (@ashneer.grover) From Portugal to London and the US, Grover has experienced much of the world. In a post on January 20, Grover said he was looking forward to feeling “fitter, happier and younger” by travelling again, and shared a photo of himself and his wife taken in Prague back in 2014. Want more stories like this? Follow STYLE on Facebook , Instagram , YouTube and Twitter .