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Celebrities

7 models bringing diversity and inclusion to the fashion world, from Winnie Harlow’s vitiligo and trans Andreja Pejić to Sofia Jirau – the first Victoria’s Secret model with Down syndrome

STORYSaul Lipchik
Meet the models who are breaking down barriers and changing the fashion industry. Photos: @winnieharlow, @sofiajirau, @ashleygraham, @jillianmercado/Instagram
Meet the models who are breaking down barriers and changing the fashion industry. Photos: @winnieharlow, @sofiajirau, @ashleygraham, @jillianmercado/Instagram
Fashion

  • Puerto Rico’s Jirau became the first Victoria’s Secret model with Down syndrome as the brand commits ‘to welcome and celebrate all women’
  • Tyra Banks discovered Harlow, who has vitiligo, while Graham was the first plus-sized model to grace Sports Illustrated’s Swimsuit Issue, smashing fashion’s typical beauty standards

It’s commonly understood that beauty standards come and go. Like a constant ebb and flow, societal notions of what is considered beautiful shift from generation to generation. A striking and well-dressed lady of the 1950s could easily be judged as matronly or dowdy in 2022.

While much has certainly evolved over the years, it has felt for some time that the fashion industry was laser focused on showcasing a singular specific model profile. Tall, slim, unblemished and fair-skinned, models and supermodels over the past half-century have mostly appeared to conform to one specific mould. This has often led to many groups and cultures of the global population feeling snubbed, unrepresented and excluded from the couture conversation.

The sentiment voiced time and time again is that more inclusivity, diversity and representation of all types of people is needed along the catwalks of New York, London and Paris and on the covers of glossy fashion magazines.

Heeding this call, many designers and fashion houses have in recent years hired a slew of beautiful models that don’t conform to an antiquated notion of beauty.
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The following are just seven of the most inspiring and stunning supermodels who have challenged outdated societal standards and brought a more inclusive and representative feel to the fashion industry.

1. Sofia Jirau

Sofia Jirau posing for the Victoria’s Secret Love Cloud Collection Collection campaign. Photo: @sofiajirau/Instagram
Sofia Jirau posing for the Victoria’s Secret Love Cloud Collection Collection campaign. Photo: @sofiajirau/Instagram

Recently making global headlines, Sofia Jirau is the 24-year-old Puerto Rican model with Down syndrome who has been featured in the Victoria’s Secret Love Cloud Collection campaign.

The 24-year-old Sofia Jirau posing on social media. Photo: @sofiajirau/Instagram
The 24-year-old Sofia Jirau posing on social media. Photo: @sofiajirau/Instagram
Not only has Jirau walked in New York Fashion Week, she made history by being the first model with Down syndrome to snag a campaign for the beloved undergarment and lingerie brand. In a press release, Victoria’s Secret stated that the campaign is a “first of its kind … reinforcing Victoria’s Secret’s commitment to welcoming and celebrating all women”.

2. Winnie Harlow

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