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How does Johann Rupert, South Africa’s richest man, spend his billions? The CEO of Richemont – owner of Cartier, Montblanc and more – splurges on wineries, a car museum and charity work

Johann Rupert is the richest man in South Africa and spends his billions on sports, mansions and other luxuries. Photos: @Drakenstein Stud/Facebook, AFP

Everyone in South Africa knows of Johann Rupert. Not only is the 71-year-old entrepreneur the second wealthiest person on the African continent, he is also South Africa’s richest citizen. According to Forbes, the super wealthy Rupert currently boasts a bank balance of almost US$8 billion.

Billionaire Johann Rupert, founder and chairman of Compagnie Financière Richemont. Photo: Bloomberg
Born to successful South African businessman and philanthropist Anton Rupert, the billionaire businessman founded Compagnie Financière Richemont in 1988, more commonly known as Richemont. The luxury goods business manages several high profile luxury brands; including Cartier, Dunhill, Piaget, Montblanc and Van Cleef & Arpels, among others. Rupert’s company is the third largest luxury goods company on the planet, trailing behind juggernauts LVMH and Estée Lauder, per Deloitte’s 2019 report on Global Powers of Luxury Goods.

So how does the South African tycoon spend his billions? Let’s take a closer look.

Homes

Johann Rupert’s Drakenstein Stud Farm in South Africa. Photos: Getty Images, @Drakenstein Stud/Facebook

Though he enjoys fame and fortune, Rupert is a notoriously private person who lives his life as much as possible away from the public eye. The Ruperts live in a huge home in Cape Town, South Africa. As per Briefly News, it has been reported that their mansion is worth over US$2.1 million (two million euros).

The picturesque Drakenstein Stud farm. Photo: @Drakenstein Stud/Facebook

Additionally, the Ruperts own swathes of South African farmlands, most notably L’Ormarins Wine Estate, which includes Drakenstein Stud Farm. The expansive wine estate is located in one of South Africa’s famed wine-producing regions, Franschhoek.

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Cars

The Franschhoek Motor Museum features collections of vehicles, motorcycles and bicycles from the past century. Photo: @franschhoekmotormuseum/Instagram

Like many of his moneyed counterparts, a considerable amount of the Richemont CEO’s riches has been spent on motor vehicles. Cars are clearly one of Rupert’s real passions; in fact, his collection of cars is so great that he established the Franschhoek Motor Museum.

The Franschhoek Motor Museum aims to promote and protect the heritage of some of the world’s most influential automobiles. Photo: @franschhoekmotormuseum/Instagram

The museum is open to the public and houses over 220 of Rupert’s personal automobiles, including many vintage vehicles and even some racing cars.

Wines

Johann Rupert’s brother Anthonij Rupert was a wine enthusiast. Photos: L’Ormarins

In 2001, Rupert’s brother Anthonij passed away in a car accident. Following this tragedy, Rupert assumed control of L’Ormarins Wine Estate in picturesque Franschhoek. As a means of honouring his late brother’s memory, Rupert began to expand the family’s viticultural operations.

L’Ormarins Wine Estate in Franschhoek. Photo: L’Ormarins

The Rupert portfolio of wines includes its flagship brand Anthonij Rupert Wyne, as well as a host of other popular local labels such as Protea, Cape of Good Hope Wines and L’Ormarins. Stretched over some 3,200 acres of land, L’Ormarins also features two tasting rooms, the Anthonij Rupert Tasting Room and the Terra del Capo Tasting Room, the range of wines started by the late Anthonij Rupert himself.

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Sports

Johann Rupert is an avid fan of golf. Photos: AFP, @golf_raw/Instagram

In addition to wine, cars and property, Rupert has directed sizeable portions of his wealth towards sports and sport development. An athlete himself, Rupert is a former cricket player and a lover of golf.

Leopard Creek Golf Club is owned by Johann Rupert. Photo: @golf_air_safari/Instagram

He developed the Leopard Creek Golf Club in South Africa’s Mpumalanga province. This is one of the country’s top rated courses, and was once ranked by Golf Digest as the 25th best course outside the USA.

Saracens celebrate winning the European Rugby Champions Cup in the final over French side Racing 92 in Lyon in May 2016. Photo: Reuters

Rupert also bought a stake in professional English rugby team Saracens, until he sold his 50 per cent share to Nigel Wray in 2018. Beyond that, the South African billionaire founded the Laureus Sport for Good Foundation, a charity organisation that aims to use sport to uplift communities. The organisation supports hundreds of sports programmes and initiatives in some 40 countries around the world.

Charitable causes

Johann Rupert is known for his charitable acts. Photo: AP

Rupert donates large portions of his funds towards charitable and philanthropic endeavours, mostly in the family’s homeland of South Africa. Through donations, the Rupert family supports dozens of organisations, institutions and charities. From education and conservation to arts and culture, the Ruperts have impacted the lives of many South Africans.

Rupert funds several bursary programmes and has given over 130 full title deeds to homes in some of South Africa’s townships, thereby providing much-needed shelter for some of the country’s most impoverished people.

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Finally, when South Africa’s economy faced the harsh effects of the restrictive measures to combat the Covid-19 pandemic, Rupert set up a relief fund by donating US$62 million. In so doing, Rupert provided financial aid to those most vulnerable and affected by the pandemic’s severe economic fallout.

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  • He’s the second wealthiest person in Africa and South Africa’s richest citizen with a US$8 billion net worth; his mansion in Cape Town is worth US$2 million
  • His company owns Dunhill, Piaget, Van Cleef & Arpels and more, putting it on competitor lists with LVMH and Estée Lauder – he’s known as a charitable man too