The Kardashians’ most successful businesses, ranked: from Kim’s Skims and new Skkn range, to Kylie Jenner’s cosmetics brand, Kourtney’s Poosh, Khloé’s Good American and Kendall’s 818 tequila
1. Kim Kardashian: Skims – US$3.2 billion
Among the highlights of Kim’s business career so far have been the fact that Skims managed to overtake its main rival Spanx, and when the company collaborated with Fendi, its products sold out within 60 seconds. Skims also partnered with Team USA at the Tokyo Olympics to design an exclusive range for the country’s athletes.
2. Kim Kardashian: Skkn by Kim (formerly KKW Beauty and KKW Fragrance) – US$1 billion?
KKW Beauty and KKW Fragrance ceased operations in 2021, stating that they would relaunch the products under a new name alongside global beauty brand Coty. And so the long-awaited day has finally come, and Skkn Beauty entered the market on June 21. The high-end skincare collection focuses on nine products with the complete set costing nearly US$700. “Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise – and I knew I had to share my learnings,” the reality star said in a press statement.
Before its rebrand, the beauty mogul’s second-most lucrative business (formerly KKW Beauty) was valued at US$1 billion, according to Business Insider. Kardashian sold 20 per cent of the company to Coty in 2020 for US$200 million.
The official valuation of the company since its revamp is not yet known, but judging by the success of its predecessor, Kardashian is likely to do very nicely out of it. Nevertheless, those with really long memories will know that Skkn is still a far cry from Kim’s first foray into the cosmetics market with the rather cheap looking Kardashian Beauty range in 2012.
3. Kylie Jenner: Kylie Cosmetics – US$600 million
The youngest member of the family quickly joined the ranks of the Kardashian-Jenner clan’s top entrepreneurs when she launched Kylie Cosmetics back in 2015. Jenner’s ultra successful Instagram account – which currently has 352 million followers – has always been a supercharged channel for her to promote products, especially when it comes to make up, with her company’s Lip Kits selling out within seconds of her posting about them.
In 2020, she famously sold 51 per cent of her shares to Coty, pocketing a cool US$540 million pre-tax, and now owns about 44 per cent. Although she was accused of inflating her net worth by Forbes, the publication still estimates its value at a mighty US$600 million.
4. Kris Jenner: Jenner Communications – US$190 million
Much less well-known than her daughters’ projects, the exact work of Jenner Communications remains unclear, with one writer for Betches even calling it a “secret” business. According to its LinkedIn page, the performing arts company was founded in 2007 and has less than 10 employees.
5. Kylie Jenner: Kylie Skin – US$16 million
Kylie Jenner currently owns the most brands of anyone in the family. Her skincare line, which pushes cruelty free, vegan, gluten-free, paraben-free, sulphate-free and dermatologist-tested products, may not compare to the riches of her make up business, but it’s not doing badly for itself to say the least. Net Worth Spot claims that Kylie Skin is valued at about US$16 million. Her other brands – Kylie Swim and Kylie Baby – currently don’t have valuations … but they do have cult followings.
6. Kourtney Kardashian: Poosh – US$15 million
7. Khloé Kardashian: Good American – US$12 million
Australia’s News website reports that Khloé Kardashian’s American denim line, co-founded with Emma Grede, who also acts as the company’s CEO, is worth about US$12.7 million. Although it’s had its fair share of negative press thanks to a series of bad reviews on employer transparency website Glassdoor, the “all-inclusive” company has still seen explosive growth, according to an interview Grede gave to WWD.
What about Kendall Jenner’s 818 tequila?
- Kim Kardashian just released new beauty range Skkn by Kim, but let’s not forget her billion-dollar Skims empire, which has worked with Fendi, Tyra Banks and Heidi Klum
- Kylie has been almost as successful with Kylie Cosmetics (including her wildly popular Lip Kits) and Kylie Skin, while Kris’ Jenner Communications isn’t doing badly either