Europe’s richest man Bernard Arnault oversees the LVMH empire, but he also luckily gets by with the help of his five kids, who have their own corners in the world’s biggest luxury conglomerate. Among his equally competent offspring is Alexandre Arnault – his third child and his first with his second wife, concert pianist Hélène Mercier-Arnault. Alexandre has already made a mark as a young chief executive of the high-end luggage brand Rimowa. Since 2021, he’s taken up a new challenge at the iconic jewellery brand Tiffany & Co. So, who exactly is the 30-year-old son of LVMH’s chairman, and does he have what it takes to inherit the keys to his father’s kingdom? He’s shaking things up at Tiffany & Co. After being named Rimowa’s CEO when he was only 25, Arnault rose to the challenge of transforming a 120-year-old luggage brand by pairing up with global designers and introducing limited-edition suitcases and accessories that attracted the celebrity and millennial jet-set crowd. Who is the richest woman in the world right now? (No, it’s not Kim K) Now, as the EVP of production and communication of Tiffany and Co., Arnault is giving the American jeweller a makeover by scoring big names such as Beyoncé and Jay-Z , Blackpink’s Rosé and Chinese freestyle skier Eileen Gu , and launching exciting products such as the Patek Philippe Tiffany Blue Nautilus. Like mother, like son This Télécom ParisTech and École Polytechnique graduate speaks French, English and German fluently. Following in the footsteps of his mum, Alexandre is also an accomplished pianist. On his Instagram bio, he shared a link to a video of him performing a Chopin concerto alongside an ensemble orchestra. One-half of a fashion power couple As someone who hails from the most influential family in the fashion industry, it is only apt that Arnault got hitched to Géraldine Guyot, the founder of French accessories label D’Estree and a Central Saint Martins alum. The stylish couple first held an intimate ceremony in Paris, in June 2021, followed by a two-day wedding in Venice in October of the same year. Beyoncé, Jay-Z, Pharrell Williams and Roger Federer were all in attendance , per Vogue. Kanye performing "Runaway" last night at Alexandre Arnault and Geralde Guyot’s wedding in Venice. (10.16.21) pic.twitter.com/4WwxHsBEX1 — Ye Media (@KanyeMedia_) October 17, 2021 Kanye West also came and performed at the fashion royals’ grand union. Inside Dream Kardashian’s fabulous life, from baby Bentleys to Amazon ads The biggest NFT fan in the family? While his dad, Bernard, previously expressed concern about entering the NFT world, Alexandre couldn’t be more thrilled to be a part of the community . To signify his membership, the youthful scion proudly changed his Twitter and Instagram profile pictures to a beanie-wearing pixelated face in 3D glasses. Per Vogue Business, the NFT was titled Punk 3167 and purchased for around US$416,400 (Eth 160). When punks go wild at @TiffanyAndCo #3167 Rose gold and enamel Cryptopunk. Sapphire and Mozambique baguette Ruby glasses, yellow diamond round earring. LFG! pic.twitter.com/M2c8AmwU0R — Alexandre Arnault (@alexarnault) April 7, 2022 In 2022, Alexandre even turned his NFT profile picture into a gem-studded pendant designed by Tiffany & Co. A tough competitor for his siblings At only 30, Alexandre seemingly ticks all the boxes to become his dad’s ultimate successor. His four siblings, however, are making sure that it will be a tight race. Delphine, 47, Bernard’s eldest child and only daughter, serves as Louis Vuitton’s executive vice-president. Antoine, 45, sits as the head of communications and image at LVMH. Alexandre’s two younger brothers, Frédéric, 27, and Jean, 24, are also gearing up as Tag Heuer’s CEO and the director of marketing and development for Louis Vuitton Watches, respectively. Want more stories like this? Follow STYLE on Facebook , Instagram , YouTube and Twitter .