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Who is James Middleton, Kate Middleton’s younger brother? He lives a separate life from the British royal family, but is a ‘cool’ uncle to William and Kate’s son Prince George

James Middleton is the 35-year-old brother of Kate Middleton. Photo: @jmidy/Instagram
Kate Middleton has aced the art of royal dressing over the years she’s been going to Wimbledon – and this year was no exception. At her first appearance of this year’s tournament, she wore one of her favourite Alessandra Rich tea dresses in her signature print.

Middleton is a regular spectator of the tournament. She’s attended the championships every year since her wedding to Prince William in 2011. She only missed it when she gave birth to Prince George in 2013, and in 2020, when the pandemic cancelled the event for the first time since World War I, according to Page Six.

Kate Middleton watching the fourth round match between Richard Gasquet and Andy Murray at Wimbledon in 2011. Photo: EPA

However, Middleton isn’t the only one in her family who’s a huge tennis fan. Her younger brother, James, and his wife, Alizee Thevenet, were also spotted at this year’s tournament in coordinating outfits. James looked dapper in a navy double-breasted suit, while Thevenet wowed in a figure-hugging blouse with matching trousers.

James Middleton and his wife Alizee Thevenet attend on day eight of the 2022 Wimbledon Championships at the All England Lawn Tennis and Croquet Club, Wimbledon. Photo: Getty Images

According to OK! magazine, the pair only make rare public appearances, preferring to keep a low profile.

But other than being known as Kate’s younger brother, who is 35-year-old James Middleton?

His business ventures

James Middleton arrives at St George’s Chapel at Windsor Castle before the wedding of Prince Harry and Meghan Markle in May 2018. Photo: Getty Images

Being related to a member of the royal family does not guarantee success. In James Middleton’s case, his entrepreneurial pursuits weren’t smooth sailing. In 2007, he founded the Cake Kit Company, a supplier of baking equipment, but went out of business in 2015.

 

His other company, Boomf, made a loss of US$3.5 million (£3 million) between 2015 and 2018, according to Daily Mail. In December 2021, Middleton finally sold Boomf for US$357,000 to British-Estonian businessman Stepan Galaev after accumulating US$951,000 in debt, the Daily Express reported.

The only business he currently runs is Ella & Co, a happiness and well-being company for dogs, launched in 2020.

He lives a separate life

James Middleton worked for sister Pippa Middleton’s father-in-law’s Glen Affric Lodge. Photo: Getty Images

Middleton’s failed businesses subjected him to intense pressure especially since he was related to the Duchess of Cambridge. But he made it clear that he is “separate” from his sister Kate, according to an interview he gave to Tatler in 2019.

In 2018, after Boomf’s losses, it was reported he became a hotel tour guide at Glen Affric Lodge, the estate owned by David Matthews, Pippa Middleton’s father-in-law. He later clarified that he wasn’t working as a guide but rather as a host.

He may be “separate”, but he’s a doting uncle to Prince George

James Middleton is uncle to Prince William and Kate Middleton’s child, Prince George. Photos: Getty Images; Reuters

Middleton previously talked about how he wanted to be the “cool” and “fun” uncle for his sister and Prince William’s children and added that they’re a tight-knit family.

“I still see Prince George as my nephew,” he said in an interview with Good Morning America in 2014. “I want to be the best uncle possible.”

He lives in the countryside

James Middleton and Alizee Thevenet met in South Kensington, London, in 2018. Photo: @jmidy/Instagram

Middleton and Thevenet shared a house in London and spent time at James’ parents Carole and Michael Middleton’s Berkshire home following the pandemic. It was reported that in early 2021, the couple left the city in favour of the countryside, and last May, they began restoring their Berkshire farmhouse worth US$1.7 million.

Beekeeping helps him relax

James Middleton has been open with the British media about his struggles with anxiety. Photo: @jmidy/Instagram

In 2019, Middleton opened up about his mental health struggles to the Daily Mail. His severe dyslexia and attention deficit disorder gave him “heart thudding anxiety”. In 2020, he was diagnosed with clinical depression, according to People.

James Middleton says he’s grateful for his pet dogs in helping him overcome depression. Photo: @jmidy/Instagram

Middleton revealed that on his 24th birthday, his family gifted him a beehive to help him unwind. He also credits his dogs for giving him emotional support.

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  • Having clearly inherited his older sister Kate’s savvy fashion sense, James Middleton was spotted looking chic at Wimbledon recently with wife Alizee Thevenet
  • He’s not had much luck as a business owner of Boomf or the Cake Kit Company, so he moved on to work at sister Pippa’s father-in-law’s Glen Affric Lodge in Scotland