Who was the ‘other Prince William’? Queen Elizabeth’s controversial cousin, the ‘playboy prince’, was a royal rebel who dated a Hungarian model … and his story just went viral on TikTok

- Like Prince Charles with Camilla Parker Bowles, and Prince Harry with Meghan Markle, Prince William of Gloucester faced backlash for his love life with model Zsuzsi Starkloff
- The royal ‘James Bond’, who Prince Charles reportedly looked up to, loved a woman five years his senior who had dated Sean Connery – is this why he was never mentioned in Netflix’s The Crown?
In July, TikTok history buff Sarah Lalor shared a clip summarising the short life of the “other Prince William”, Britain’s Prince William of Gloucester. The story went viral, amassing over 1.3 million views. It detailed the late prince’s 1960s love affair with a Hungarian model before his tragic death on August 28, 1972. It’s been 50 years since his passing, yet this slice of royal history has seemed to slip under the radar until recently.


So, who was he exactly?
How was Prince William of Gloucester related to the British royal family?


He was the grandson of King George V and Queen Mary and the paternal cousin of Queen Elizabeth and Princess Margaret. William was also a page boy, along with his cousin Prince Michael of Kent, at the wedding of then-Princess Elizabeth to Philip Mountbatten in 1947.

According to British media, many royal experts believe that Prince William, Duke of Cambridge, was named after the Prince of Gloucester, since Prince Charles reportedly looked up to him. Others claim that Princess Diana was inspired by William the Conqueror, England’s first Norman king, who won the throne after victory at the Battle of Hastings in 1066.