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How Ariana Grande made a US$220 million net worth before 30: her hit records, make-up line R.E.M. Beauty, role on The Voice, collaborations with Lipsy and Reebok, and upcoming film Wicked all add up

Ariana Grande started out as an actress, and now she’s set to appear in a major film coming out in 2024, Wicked. How else did she amass a US$220 million net worth? Photo: @arianagrande/Instagram

Ariana Grande is one of the richest pop artists in the industry – with an estimated US$220 million at her disposal right now, according to the statisticians as Celebrity Net Worth.

Grande’s path to stardom started with her love of theatre, leading her to a small stint on Broadway before she broke into the world of Hollywood and the music industry.

Now, the “Positions” singer regularly makes headlines as a musician and businesswoman – indeed, the ever-restless Grande always seems to be working on a new project.

Here’s how she graduated from teen screen star to become one of the decade’s most influential (and well-rewarded) faces on the planet.

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She started her career on Broadway

Grande began her music career early in life by performing in local community theatres and on cruise ships.

At the age of 15, she auditioned for Jason Robert Brown’s Broadway musical, 13. She was cast in the role of Charlotte and won a National Youth Theatre Association award for her portrayal of the character.

It’s unclear how much she made from her role in 13, but it surely set on the path for what was to come next.

She got her big break being cast in Nickelodeon’s Victorious

Elizabeth Gillies and Ariana Grande in Victorious (2010). Photo: Nickelodeon

Following her stint on Broadway, Grande was cast in the hit Nickelodeon show, Victorious, as Cat Valentine, a red-haired friend of the show’s main character. The show premiered in 2010 and, according to a 2010 Nickelodeon press release, earned 3.5 million total viewers – and launched which launched her into teen-idol stardom.

According to a contract obtained by TMZ, she made US$9,000 per episode in the first season alone. She reportedly earned additional money for writing songs for the show, too.

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During the run of Victorious, she also appeared on Winx Club, Snowflake, The White Gorilla, and a music video with Greyson Chance.

Following Victorious, she appeared on Nickelodeon’s Sam & Cat, which was cancelled after 35 episodes. Though her earnings from Sam & Cat were not publicly announced, she wrote on Twitter in 2014 that she and co-star Jennette McCurdy were paid equally.

Grande later made guest appearances on shows and films including Family Guy, Scream Queens, Zoolander 2 and Saturday Night Live. She also portrayed Penny Pingleton in NBC’s Hairspray Live!

Then she made debut album Yours Truly …

Yours Truly was Ariana Grande’s first album. Photo: Invision/AP

During her time on Victorious, Grande began writing music and her first album, Yours Truly was released in 2013 – and it was a huge hit.

According to a 2013 press release from Republic Records, the first single on the album, “The Way” featuring Mac Miller, reached the No 1 spot on iTunes less than eight hours after its release. The album sold 138,000 copies in its release week, according to Business Wire.

The singer also received the American Music Award for best new artist in 2013. Though it’s unclear how much revenue Yours Truly brought in, according to a contract obtained by TMZ she received a minimum of US$50,000 for her first album.

… and her music career took off from there

Ariana Grande continued to make music and go on tour, with subsequent albums like My Everything. Photo: Handout

Since then, she’s released five more studio albums – all but going on to top the US Billboard chart (2016’s Dangerous Woman clocked in at a heartbreaking No 2).

In 2014, she dropped My Everything and the single “Problem” topped the charts worldwide. According to a Nielsen SoundScan report referenced by Variety, 169,000 copies were sold in its first week

Grande’s eight-month The Honeymoon Tour, for which she visited America, Europe, and Asia, reportedly earned US$40 million, per Billboard.

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In 2016, Grande released “Dangerous Woman,” which reached No 2 on the Billboard charts, and subsequently went on her Dangerous Woman Tour.

The Dangerous Woman Tour wrapped up in September 2017 and included 75 headlining performances worldwide. The tour sold over 875,000 tickets and grossed US$71 million, Billboard reported.

Latest album Positions made millions

Ariana Grande at the 62nd Annual Grammy Awards in 2020. Photo: Getty Images/TNS

In 2018, Grande dropped Sweetener, her third No 1 album on the Billboard 200. According to Forbes, her Sweetener World Tour grossed US$146 million in 2019.

Grande released her latest sixth Positions album in 2020. According to Nielsen Music, Positions garnered nearly 174 million streams within the first weeks of its release, adding up to the equivalent of 174,000 sales.

According to a 2020 study of Spotify earnings referenced by Broadway World, her Positions album earned US$2 million alone from Spotify streams.

Grande has worked with Lipsy, Reebok and even launched her own perfume

Ariana Grande has her own perfume line. Photo: @arianagrande/Instagram

In 2016, Grande became the face of Lipsy’s new campaign and released a 20-piece collection in collaboration with the British brand.

Later, in 2017, the singer expanded her portfolio and signed a year-long partnership with shoe brand Reebok.

Grande also launched her own perfume line, which, according to Refinery29, grossed over US$150 million in retail sales across the globe. In 2019, Grande even earned the Fragrance of the Year award for her Cloud Eau De Parfum.

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Oh, and her own make-up line

 

Grande joined a long list of celebrities making revenue in the beauty industry and launched her own make-up line, R.E.M. Beauty. The collection dropped in an online-only launch in November 2021 and quickly sold out of several lipgloss and eyeshadow shades.

Through the brand’s partnership with R.E.M. Beauty has seen high consumer demand.

According to Forbes, the big-box beauty retailer’s 2022 first-quarter sales were up 21 per cent to US$2.3 billion compared to 2021’s earnings, citing the strong interest in prestige brands like R.E.M. Beauty.

Grande also made bank as a coach on The Voice

Ariana Grande was a coach on season 21 of NBC’s The Voice. Photo by: NBC/NBCU

Grande joined season 21 of NBC’s The Voice as a coach, mentoring a total of 16 singers.

According to a 2021 episode of Naughty But Nice with Rob Shuter, it’s estimated that Grande made US$20 to US$25 million for a single season. By comparison, long-time coach Blake Shelton makes about US$13 million per season, per The Wrap.

She’s also made some recent coinage from acting in Don’t Look Up

Ariana Grande in Don’t Look Up. Photo: Netflix

In addition to her music, Grande has recently taken up a few epic Hollywood film projects. Grande appeared alongside in Netflix’s satirical film Don’t Look Up, which was released on the platform in December 2021.

Though it’s not clear how much she earned from the film, Variety reported stars Leonardo DiCaprio and Jennifer Lawrence were paid a combined US$30 million and US$25 million, respectively.

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Grande was cast in a significantly smaller role, so it’s likely she wasn’t paid as much as the leads.

She recently landed another major movie role

 

In November 2021, Grande announced via Instagram she is set to star in the film adaptation of Broadway smash Wicked.

In April, director Jon M. Chu announced on Twitter the Wicked adaptation would be split into two parts, the first of which is set to premiere in December 2024.

It’s unclear how much she will make from the role, but it’s clear that getting Grande won’t be cheap.

This article originally appeared on Insider
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  • Ariana Grande capitalised on her early teen fame in Nickelodeon’s Victorious by launching a lucrative music career – with five US No 1 albums and counting
  • She made bank from sponsorship deals with Reebok and Lispy, launched her own R.E.M. Beauty line, and moved into movies, starring alongside Leonardo DiCaprio in Netflix’s Don’t Look Up