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What’s Rihanna been up to and why isn’t she releasing music? Set to headline Super Bowl 2023, the billionaire singer’s busy with Fenty, her new son with A$AP Rocky … and, yes, working on her new album

Rihanna has been keeping busy in both her professional and personal life. Photos: @badgalriri/Instagram, Getty Images

Rihanna’s last album release was Anti in 2016. Since then, fans of the 34-year-old pop icon have been eagerly anticipating new music, but it’s been over half a decade without any news.

Rihanna is confirmed to sing at the Super Bowl 2023, much to fans’ delight. Photo: @badgalriri/Instagram

But the long wait for Rihanna’s ninth album – dubbed “R9” by fans – might be coming to an end. The NFL confirmed on September 25 that “Bad Gal Riri”, as per her Instagram handle, will finally be making her comeback as a singer during the Super Bowl halftime next year.

The news came after much speculation over who the show’s headliner would be. And ever since Rihanna tweeted an image of her hand holding an American football, the internet has been celebrating with hilarious memes making light of the star’s long hiatus.

So what exactly has Rihanna been up to since … instead of releasing R9? Here’s everything you need to know.

Fenty

Rihanna has been busy building her beauty empire, Fenty, in recent years. Photo: @badgalriri/Instagram
Despite going on an indefinite hiatus as a singer, the Barbadian singer has kept busy with work, work, work.

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Born Robyn Rihanna Fenty, she launched herself as an entrepreneur and introduced the launch of her cosmetic line Fenty Beauty in 2017. Since then, Rihanna has slowly been working on building her beauty empire.

Rihanna posing for her make-up brand Fenty Beauty’s campaign. Photo: @fentybeauty/Instagram

Fenty is partnered with the luxury fashion powerhouse LVMH, the conglomerate behind successful brands such as Louis Vuitton. With the backing of a powerful partner, Rihanna launched Fenty as a “beauty for all” brand that represents every woman, as per its motto.

Following the immense commercial success of Fenty Beauty, Rihanna expanded the brand with a lingerie line Savage x Fenty in 2018 and skincare line Fenty Skin in 2020.

Rihanna attends the Savage x Fenty show presented by Amazon Prime Video, in September 2019, in Brooklyn, New York. Photo: Getty Images

Both her cosmetics and lingerie line cater to a diverse range of skin colours and body types, garnering a lot of attention and appreciation from the beauty and fashion industries for setting the standard for inclusivity.

While Rihanna is not the first celebrity to capitalise on their fame by launching a make-up or clothing brand, she is definitely the most successful. According to Forbes, Rihanna is the world’s wealthiest female musician with much of the wealth, US$1.4 billion to be exact, being a result of Fenty’s success.

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Charity work

Rihanna founded a non-profit organisation in honour of her grandparents, Clara and Lionel Braithwaite. Photo: Clara Lionel Foundation

Rihanna’s non-profit organisation, the Clara Lionel Foundation, donated more than US$22 million to various charities aiding Covid-19 relief efforts.

The Clara Lionel Foundation announced on its website that donations have gone towards organisations such as Direct Relief, Feeding America, Partners in Health, the World Health Organisation’s Covid-19 Solidarity Response Fund, the International Rescue Committee and more.

Barbadian singer Rihanna arrives for Rihanna’s 5th Annual Diamond Ball benefiting the Clara Lionel Foundation at Cipriani Wall Street in New York City, in September 2019. Photo: AFP

Rihanna has been an active spokesperson for climate change throughout her career. In January of this year, she pledged US$15 million to fight climate change in partnership with American internet entrepreneur Jack Dorsey’s charity the Start Small Foundation, per CNBC.

A national hero

Singer Rihanna looks on at the Presidential Inauguration Ceremony to mark the birth of a new republic in Barbados, Bridgetown, Barbados, in November 2021. Photo: Reuters

Rihanna received the high honour of being named a national hero in her homeland by Barbadian Prime Minister Mia Mottley in 2021. “May you continue to shine like a diamond,” Mottley told her.

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Rihanna is among 10 others who share the same honour in Barbados, per The Guardian.

Motherhood

Rihanna celebrates the launch of Fenty Beauty at Ulta Beauty on March 12, in Los Angeles, California. Photo: Getty Images
Rihanna recently gave birth and despite being open and flaunting her baby bump throughout her pregnancy, the pop star and her boyfriend A$AP Rocky have been very low-key since the birth of their son in May this year.
A$AP Rocky and Rihanna now share one son together. Photo:@rockyxrih/Instagram

Rihanna had previously shared in an interview with Elle that she is going to be a super protective mum, even going as far as to say she is going to be “psycho about it”. Sure enough, she has shielded her son from the public, so much so that even his name is a secret.

A$AP Rocky and Rihanna on September 24, in New York City. Photo: Getty Images

The new parents have only been spotted in public a handful of times in the past few months, usually hand in hand leaving studio sessions or late night dinners. Rihanna has been seen in multiple cute outfits on each of these outings. The new mother is embracing herself and is in no rush to lose the post baby weight, a source told Us Weekly.

Anticipation for R9

Rihanna’s next album is said to be reggae inspired. Photo: @badgalriri/Instagram

Rihanna reassured her fans in a red carpet interview last year that her next album, which is reggae inspired, is still one of her top priorities, as reported by Billboard. She has already hyped fans up by telling them to “expect the unexpected”, as R9 is going to be very different from her previous work, per the Associated Press.

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She also posted a video to Instagram of a dog bobbing his head to “Jump Around” by House of Pain, which she captioned “update: me listening to R9 by myself and refusing to release it”.

And now that Rihanna has announced her Super Bowl performance, her Navy fan base have once again started to wonder if they dare to hope for the release of the much-anticipated R9.

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  • Following her last release Anti in 2016, Rihanna fans have long anticipated new music, dubbing her unreleased ninth album R9; she’s said it’ll be reggae-inspired
  • She’s raked billions through LVMH-backed Fenty Beauty, and launching Savage x Fenty and Fenty Skin, and supports charities through her Clara Lionel Foundation