10 celebrity ambassadors who got dropped by big-name brands: Ye lost Adidas and Gap after his controversial remarks, Disney dropped Johnny Depp, and Kate Moss got cut off by Chanel in her party days

Nov 14 , 2022

Tiger Woods, Kate Moss, Kanye West aka Ye, Seo Ye-ji and Johnny Depp were all dropped by brands at some point. Photos: AP, @katemossphoto/Instagram, AFP, @Yejisdoormat/Twitter

Ye, aka Kanye West, was recently dropped by Adidas and Gap after his anti-Semitic remarks – but he’s not the only celebrity to lose out on big endorsements

Korean actress Seo Ye-ji was cut off by Luna when reports claimed she barred then-boyfriend Kim Jung-hyun from doing romance scenes with his Time co-star, Seohyun

Many celebrities earn their wealth through their respective professions, but we all know that even bigger bucks often come from lucrative endorsement deals. It’s therefore expected that the celebrity in question stay on their best behaviour – especially when being paid so much to represent a brand that wants to maintain a good image.

Kanye West’s outspoken comments proved too much for Adidas. Photo: Getty Images

But what happens when it all goes wrong? As we’ve seen with Ye’s, formerly Kanye West’s, recent anti-Semitic remarks and the subsequent public outrage, it’s up to brands to decide how they handle such partnerships going forward. For Ye, the consequence has been a ruthless slashing of his net worth after Adidas, Gap and others severed legally-binding ties with the controversial rapper.

But which other celebrities have been cut off by brands over the years and … why?

1. Kate Moss

H&M, Burberry and Chanel all withdrew from campaigns with Kate Moss after controversial photos of her emerged in the press. Photo: Reuters

Now 48, the iconic British supermodel suffered a major blip in her life with reported drug abuse during the early 2000s.

British model Kate Moss’ party girl lifestyle became too much for the brands who worked with her back in 2005. Photo: Reuters

Moss’ then party-girl lifestyle went too far for the luxury brands she was representing when she was snapped snorting cocaine in 2005. As a result, her long-time partnerships with Burberry and Chanel ended amid the scandal, a week after H&M had backed away from using the model in their latest campaign, per Today.