From left: Song Hye-kyo sporting the Ondes et Merveilles de Chaumet high jewellery collection; Blackpink’s Jisoo wearing the Tutti Mikuti high jewellery necklace from Cartier’s Beautés du Monde collection; Blackpink’s Lisa wearing pieces from Bulgari’s Eden The Garden of Wonders high jewellery collection in Paris. Photos: Handout
From left: Song Hye-kyo sporting the Ondes et Merveilles de Chaumet high jewellery collection; Blackpink’s Jisoo wearing the Tutti Mikuti high jewellery necklace from Cartier’s Beautés du Monde collection; Blackpink’s Lisa wearing pieces from Bulgari’s Eden The Garden of Wonders high jewellery collection in Paris. Photos: Handout

Why stars like Blackpink are ideal high jewellery ambassadors: Rosé, Jennie, Jisoo and Lisa are all signed by luxury brands for a reason, as Chanel, Cartier and Tiffany turn to East Asian celebrities

  • Blackpink’s members have all been snapped up by competing European luxury brands – Jennie partnered with Chanel, Lisa wears Bulgari, Jisoo partnered with Chanel, and Rosé models Tiffany & Co.
  • Chaumet wooed K-drama star Song Hye-kyo and K-pop singers Nayeon and Cha Eun-woo, as Western heritage brands race to sign faces that chime with the Gen Z shoppers of tomorrow

From left: Song Hye-kyo sporting the Ondes et Merveilles de Chaumet high jewellery collection; Blackpink’s Jisoo wearing the Tutti Mikuti high jewellery necklace from Cartier’s Beautés du Monde collection; Blackpink’s Lisa wearing pieces from Bulgari’s Eden The Garden of Wonders high jewellery collection in Paris. Photos: Handout
From left: Song Hye-kyo sporting the Ondes et Merveilles de Chaumet high jewellery collection; Blackpink’s Jisoo wearing the Tutti Mikuti high jewellery necklace from Cartier’s Beautés du Monde collection; Blackpink’s Lisa wearing pieces from Bulgari’s Eden The Garden of Wonders high jewellery collection in Paris. Photos: Handout
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