NewJeans has quickly made a name for itself in the K-pop and luxury fashion industry. Photo: @newjeans_official/Instagram
NewJeans has quickly made a name for itself in the K-pop and luxury fashion industry. Photo: @newjeans_official/Instagram
K-pop idols

How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein’s deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin

  • Under a year since their debut, Hanni, Hyein and Danielle are already brand ambassadors for Gucci, Louis Vuitton and Burberry, while Minji and Haerin may be dropping hints with Chanel and Dior outfits
  • They join Korean celebrities like BTS and Squid Game’s HoYeon Jung for Louis Vuitton, while brand magnets Jennie, Lisa, Jisoo and Rosé of Blackpink rep Chanel, Céline, Dior and YSL, respectively

NewJeans has quickly made a name for itself in the K-pop and luxury fashion industry. Photo: @newjeans_official/Instagram
NewJeans has quickly made a name for itself in the K-pop and luxury fashion industry. Photo: @newjeans_official/Instagram
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