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Inside Justin Bieber’s incredible luxury watch collection: from his Rolex Day-Date II worn in ‘Popstar’ with Drake and a Cartier Ballon Bleu, to a vintage Audemars Piguet when he married Hailey

Justin Bieber boasts a collection of luxurious watches indeed. Photos: Cartier, @justinbieber/Instagram

Justin Bieber recently sold the rights to his music to Hipgnosis Songs Capital, earning him US$200 million, according to the BBC. The sale gave another boost to his fortune, which is currently estimated at US$300 million, according to Celebrity Net Worth.

Singer Justin Bieber performs a medley of songs at the 2016 Billboard Awards in Las Vegas, Nevada, US, in May 2016. Photo: Reuters

The Canadian icon has come a long way since his days as a teen YouTuber. As one of the world’s highest-paid artists, the “Baby” singer watched his career continue to skyrocket as his music style changed as he got older.

And it’s not just his songs that changed – Hailey Bieber’s 28-year-old husband also updated his wardrobe since. With such an astronomical bank balance, it’s no wonder he’s racked up an impressive luxury collection of designer fashion and accessories.

Bieber has sported some of the fanciest timepieces out there. Let’s take a look at the best ones to date …

1. Rolex Cosmograph Daytona

Justin Bieber wearing a Rolex Cosmograph Daytona. Photo: @justinbieber/Instagram
Soon after “Baby” became a global hit in 2010, the singer was spotted with a Rolex Cosmograph Daytona. It’s believed to be his first luxury timepiece, per Swiss Watch Expo. Bieber still sports it today, whether he’s having a casual day out, posing for an Instagram photo or attending events like Saturday Night Live 2020 and the Met Gala 2021.
A Rolex Cosmograph Daytona. Photo: Rolex

The Cosmograph Daytona is regarded as one of the world’s most expensive and sought-after models favoured by superstars like Victoria Beckham and Michael Jordan.

Bieber’s 40mm version is set in 18k yellow gold with an engraved tachymetric scale, a champagne-coloured dial and an oyster bracelet. Its listed price is US$42,000 but it could go up to US$57,000, per Superwatchman.

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2. Rolex Day-Date

Justin Bieber wearing a Rolex Day-Date. Photo: @JBBelieveMovie/Facebook
The Day-Date is also known as the “President” watch, as it’s been worn by former American leaders like Lyndon B. Johnson, Gerald Ford, Bill Clinton and Donald Trump, per Rolex magazine.
Oyster Perpetual Day-Date 36. Photo: Rolex

Bieber has a model in 18k yellow gold with baguette-shaped diamonds on the champagne-coloured dial, as he showed off at his Believe movie’s world premiere in 2013, GQ reports. As its name suggests, the watch features a duo of calendar indications on the dial, one for the date and the other for the day. It is available on Jaztime for almost US$50,000.

3. Rolex Day-Date II

Justin Bieber wearing a Rolex Day-Date II. Photo: @justinbieber/Instagram
Bieber flaunted another Day-Date in the music video “Popstar” with DJ Khaled and rapper Drake.
Rolex Diamond Watch Day-Date in 18k white gold. Photo: Omi Jewelry

The Rolex Day-Date II, a 41mm white-gold piece with diamonds all over the bezel and bracelet, truly sparkles on his wrist. The red dial with bedazzled Roman numerals makes it stand out even more. Superwatchman estimates its price tag to be about US$50,000.

4. Rolex Oyster Perpetual Datejust

Justin Bieber in his “Popstar” music video wearing the Rolex Oyster Perpetual Datejust. Photo: @beliebinteam/Instagram

Bieber also flashes his Rolex Oyster Perpetual Datejust in the “Popstar” music video, while rapping the lyrics, “Two, four, six, eight watches, factory, so they appreciate.”

One of those watches he appears to appreciate happens to be the Rolex Datejust 41, per The Truth About Watches.

The Rolex Datejust 41 Oyster. Photo: Rolex

It is a descendant of the original Oyster, the world’s first waterproof wristwatch launched in 1926. Accordingly, it features a waterproof Oystersteel case and white-gold hour markers shining on the dial with self-winding Perpetual rotor. Its price is around US$11,500, per the brand.

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5. Patek Philippe Nautilus

Justin Bieber wearing his Patek Philippe Nautilus. Photo: Instagram
Before his wedding in September 2018, Bieber rocked a dazzling Patek Philippe Nautilus when he and his then-fiancée Hailey went to see their pastor at Hillsong megachurch, per Insider.
A dazzling Patek Philippe Nautilus. Photo: Instagram

It comes from the brand’s elegant and sporty Nautilus collection, but stands out from other models due to its custom set full of 255 white-gold and white round diamonds, per Esquire. Count them everywhere from the dial to the bezel and strap. It has a price tag of US$300,000, per Dmarge, beating all other models in his collection.

6. Audemars Piguet Royal Oak “Jumbo”

Justin Bieber with his wife Hailey Bieber. Photo: @justinbieber/Instagram

The “Love Yourself” singer treated himself to a vintage Audemars Piguet Royal Oak “Jumbo” watch as a wedding gift to himself, as he showed off on his Instagram. He then sported it at his wedding.

Justin Bieber treated himself to this Audemars Piguet Royal Oak “Jumbo” watch. Photo: @justinbieber/Instagram

The ultra-thin 39mm descendants of the original 1972 watch are often nicknamed “Jumbo” for their oversized diameter at that time. The watch features an 18k yellow-gold set and bracelet. It also has a dark grey tapisserie dial as well as the self-winding Calibre, one of the world’s thinnest mechanical automatic rotor movements. The rare model was produced from 1978 to the mid 1980s with only roughly 1,000 pieces made, so its price tag isn’t small at all, around US$95,000, according to Superwatchman.

7. Cartier Santos-Dumont “Large”

Justin Bieber posing for his GQ photo shoot in May 2021. Photo: @justinbieber/Instagram
Bieber clearly loves classic watches. He opted for a Cartier Santos-Dumont in a photo shoot for GQ’s May 2021 issue.

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Cartier’s Santos-Dumont watch. Photo: Cartier

Originally released in 1904 as the first men’s wristwatch, it features Cartier’s iconic square-shaped case with a refined 18k rose-gold bezel. Its silver satin-brushed dial with sunray effect features Roman numerals, while its quartz movement is paired with an alligator leather band. It costs about US$6,800, per the brand.

8. Cartier Ballon Bleu

 

Confessing “I fell in love with the Cartier” in an Instagram post a few years ago, Bieber really shows it too. Besides the Santos-Dumont, he also sports the Ballon Bleu. He has been spotted with two Ballon Bleu models: an 18k rose-gold and an 18k white-gold model with a diamond-paved bezel and moonphase indicator. The 40mm models are worth around US$37,300 and US$40,700, respectively, per Cartier.

Ballon Bleu de Cartier watch. Photo: Cartier

Introduced in 2007, the Ballon Bleu is suitable for both men and women. Another highlight is its protected crown featuring Cartier’s signature blue dial, hence its name that translates to “blue balloon”.

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Timepieces
  • Bieber started off as a teen YouTube idol, but he’s come a long way since and now sports some of the most enviable timepieces – including his Rolex Cosmograph Daytona at the Met Gala and on SNL
  • The ‘Baby’ singer also wears his ‘President’ Rolex Day-Date, like Bill Clinton and Donald Trump, his US$300,000 Patek Philippe Nautilus and a classic Cartier Santos-Dumont ‘Large’