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Physical: 100 star Choo Sung-hoon’s powerful watch collection: from the Japanese MMA fighter’s Golden Concept Apple Watch and Rolex Daytona Rainbow, to Patek Philippe Nautilus and Richard Mille 27-03

Netflix’s Physical 100 star Choo Sung-hoon, aka Yoshihiro Akiyama, has a timepiece collection as enviable as his physique. Photo: @akiyamachoo/Instagram

Almost a year ago, Japanese MMA fighter Choo Sung-hoon, also known by his Japanese name Yoshihiro Akiyama, made a stunning return at One Championship 2022 when he defeated Shinya Aoki with a technical knockout.

Yoshihiro Akiyama is a Japanese MMA fighter. Photo: @akiyamachoo/Instagram

Now he’s making headlines for his appearance on Netflix’s Physical: 100, where he showcased his strength and dexterity as a 47-year-old contestant. In light of his on-screen comeback, his glorious collection of luxury watches that features brands like Rolex and Patek Philippe is also garnering attention.

Let’s take a look at his flashiest wrist bling.

1. Rolex Daytona Rainbow – US$850,000

Choo Sung-hoon is also known as “Sexyama” on Netflix’s show. Photo: @akiyamachoo/Instagram
Choo made a declaration of brotherhood with his friends when they gave him a Rolex Daytona Rainbow for his belated birthday present in 2020, according to his Instagram post. According to Chrono 24, their generous gift to Choo currently calls for at least US$850,000 on the resale market.
Choo Sung-hoon wearing his Rolex Daytona Rainbow. Photo: @akiyamachoo/Instagram

The 18k rose-gold timepiece is surrounded by 36 baguette-cut sapphires with rainbow gradation, and paved with 56 brilliant-cut diamonds on the wristband. Other celebrities spotted with the same timepiece include Post Malone and Adam Levine, according to reports.

2. Richard Mille 27-03 – US$1.4 million

Choo Sung-hoon sporting a rare Richard Mille 27-03. Photo: @akiyamachoo/Instagram
There are only 50 Richard Mille 27-03s in the world and one of them belongs to Choo ‒ he previously wore it on Korean show Master in the House. According to Richard Mille, the limited-edition watch was originally designed for legendary Spanish tennis player Rafael Nadal.

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The Richard Mille 27-03 was designed for Rafael Nadal. Photo: Richard Mille

The yellow and red accents on the watch pay tribute to the national flag of Spain, and the titanium skeletonised bridges and manual winding tourbillon also evoke the silhouette of a bull. Based on Chrono 24, the watch has a whopping value of USD$1.4 million.

3. Patek Philippe Nautilus 5980 – US$108,000

Choo Sung-hoon wearing a Patek Philippe Nautilus 5980. Photo: @akiyamachoo/Instagram
When Choo made an appearance on Knowing Bros in 2016, he stunned the cast members with his Patek Philippe Nautilus 5980, which costs US$108,000, according to the brand.
Patek Philippe Nautilus 5980 is one of the luxury brand’s stand-out pieces. Photo: Patek Philippe

What makes this rose-gold timepiece stand out from rest is its rounded octagonal shape, water-resistant feature and sapphire-crystal case back. Since the gold hour markers are lined with luminescent coating, rest assured that one can tell time even in the dark.

4. Golden Concept RSCII Modena Yellow Apple Watch – US$2,500

Choo Sung-hoon wearing a hoodie from his brand. Photo: @akiyamachoo/Instagram

For a watch enthusiast like Choo, it was a dream come true when he was appointed as the ambassador for Swiss luxury watch brand Golden Concept – the brand was launched in South Korea in March 2022, according to an official Instagram post.

The Apple Watch RSCII – Modena Yellow. Photo: Golden Concept

Choo was seen donning a Golden Concept RSCII Modena Yellow Apple Watch, which has a retail price of US$2,500 on its website. While this collectible is on the lower end of his prized possessions, Choo nonetheless rocked the accessory with his apparel brand Sung 1975.

5. Eberhard Chrono 4 – US$5,500

Choo Sung-hoon is a watch enthusiast. Photo: @akiyamachoo/Instagram

Choo said he waited for 20 years before he was able to get hold of an Eberhard Chrono 4, which retails at US$5,500, per Joma Shop.

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Choo Sung-hoon mentions that he waited 20 years to get his Eberhard Chrono 4. Photo: @akiyamachoo/Instagram

He mentioned on Instagram that despite its dainty 40mm diameter, he finds the 18-carat pink-gold watch elegant and sexy. According to Eberhard, the watch also comes with an anti-reflective domed sapphire glass, and has wrist straps made from crocodile leather.

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  • MMA fighter Choo Sung-hoon, aka Yoshihiro Akiyama, may be 47, but he hasn’t let his age deter him as he defeated Shinya Aoki at 2022’s One Championship and joined the cast of Netflix’s Physical: 100
  • The Japanese-Korean star has shown his penchant for timepieces on his Instagram, donning the Rolex Daytona Rainbow like Post Malone and Adam Levine and ‘waiting 20 years’ to get the Eberhard Chrono 4