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7 of Pharrell Williams’ most iconic fashion moments: from his rare purple Hermès Birkin to a reflective Adidas suit, diamond Tiffany & Co. sunglasses – and that vintage Vivienne Westwood hat

Pharrell Williams has been serving looks since before he was tapped to be Louis Vuitton’s head of menswear. Photos: AFP, Wireimage, Getty
Whether you think American musician Pharrell Williams is the right choice to take over from the late, great Virgil Abloh as head of menswear at Louis Vuitton, it’s hard to deny the influence the “Happy” hitmaker has had on men’s fashion over the past two decades.
Musician Pharrell Williams brings some tropical charm to Chanel Metiers d’Art in Dakar, Senegal, in December 2022. Photo: Handout
From his early days with hip-hop/rock band N.E.R.D, to his Grammy-winning Daft Punk era, Williams’ repeated nods to street culture and dedication to luxury have kept the 49-year-old in headlines doing what he does best – looking effortlessly cool.

Here are eight times musician Pharrell in fact proved that fashion is his real passion.

1. That gigantic Vivienne Westwood hat

Pharrell Williams takes home a Grammy for “Get Lucky” alongside Daft Punk in 2014. Photo: Getty Images/AFP

When Williams showed up to the 2014 Grammy Awards wearing a red leather Adidas tracksuit and the now iconic hat, it wasn’t long before the look went viral.

According to Grazia, the Daft Punk collaborator bought the accessory from Vivienne Westwood’s storied Kings Road boutique in London for about US$100 in the early 2000s. Based on a piece from her 1982 Buffalo Gals collection and reportedly inspired by Peruvian women’s hats, the piece is also reminiscent of New York’s breakdancing B-boys from the same period.

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And while Williams’ donning of the hat quickly became an internet meme – being compared to everything from a Canadian mountie’s hat to the Arby’s logo – it was still one of the most memorable fashion moments of that year.

2. Shin show

Pharrell Williams and wife Helen Lasichanh bare their joints at the 91st Academy Awards red carpet in 2019. Photo: Reuters

Perhaps in keeping with a man who doesn’t appear to have aged in 25 years, no one has done more to champion schoolboy-length short suits – or should that be suit shorts? – than the “Frontin’” singer. Pictured everywhere from Coachella to the Oscars in them, he’s repeatedly mixed things up, sometimes wearing camouflage patterns, sporty takes or denim.

But one thing remains consistent: they’re always cut just above the knee, worn with pulled up socks (or no socks at all), and paired with his latest collab trainers or a pair of sharp loafers.

3. Shoppin’ with a purple Hermès Birkin

 
Williams sent the internet into a frenzy when he was spotted about town with this giant Hermès Birkin. Not only was it one of the rare occasions that fashion followers had spotted a man with the highly coveted bag (rather than a Kardashian or Victoria Beckham), but it was also a custom Haut à Courroies version in purple crocodile skin – making it one of the rarest in existence. He later held the same bag aloft on the cover of Paper magazine’s summer 2008 edition.

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4. Rocking N.E.R.D Jacob & Co diamonds at the AMAs

Pharrell performs “Can I Have It Like That” at the Shrine Auditorium in Los Angeles, California, US. Photo: WireImage

When it comes to street style, Williams reigns supreme with his frequent sartorial nods to hip-hop culture. And these three oversized Jacob & Co diamond chains took things to another level when he appeared with them around his neck at the American Music Awards in 2005.

Williams personally oversaw their creation alongside the man better known as Jacob the Jeweller. One 14k medallion – which features Williams and his two N.E.R.D bandmates rendered in 3D – features light pink, fancy yellow and colour-enhanced blue diamonds, according to Williams’ digital auction website Joopiter.

5. His Bape sweatshirt collection

Pharrell Williams on MTV’s TRL in 2005. Photo: WireImage
Williams is the undisputed king of the designer hoodie, and there’s no brand he loved better back in the day than Bape. The brand started by his friend and frequent collaborator (and now Kenzo head) Nigo embodied Japanese skater cool in the early 2000s, and this colourful camo version he wore for MTV’s TRL in 2005 is one of the most memorable in his collection.

6. The reflective Grammys suit

Ever-complimentary couple Helen Lasichanh and Pharrell Williams attend The 57th Annual Grammy Awards in 2015. Photo: WireImage

Those present at the Grammys in 2015 might have been confused when scrolling through photos the morning after to find that the grey suit and matching bow tie Williams wore that night was in fact white.

Gray, or white? Pharrell Williams onstage at the 57th Annual Grammy Award in 2015. Photo: WireImage

Or was it? Turns out the trendsetter’s Adidas suit was made from a special grey fabric created by 3M that illuminated with a flash – creating an all-white look when photographed by the paparazzi. Smart.

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7. Throwing Tiffany & Co. shade

Pharrell Williams poses as he arrives for this year’s 65th Annual Grammy Awards. Photo: AFP
Leave aside the fact that Williams and his wife exemplified cool couple goals in their matching Ernest W. Baker tracksuits at this year’s Grammys, it was Williams’ typically OTT sunglasses that made the biggest visual impact.

Ever the best advert for his own designs, he told WWD that the glasses were his “first of many” collaborations with Tiffany & Co.

Pharrell Williams’ Tiffany sunglasses pack 61 gleaming diamonds. Photo: AFP

According to the Israeli Diamond Industry Portal website, the 25-carat shades boast a total of 61 diamonds and two green emeralds, bedded in 18k gold frames.

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  • The new head of menswear for Louis Vuitton has always been a style maven, pushing the boundaries of street culture and high fashion with collaborations from Jacob the Jeweler to Tiffany & Co.
  • Whether he’s taking hip-hop bling to new heights with his Jacob the Jeweller diamonds or making a statement in his Bape hoodies, Pharrell Williams has solid style credentials