He’s now based in New York City, where he runs his fashion label and caters to the stars.

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He started off with Cardi B

In 2018, Cardi B wore a full Cowan look on the cover of her hugely successful debut album, Invasion of Privacy.

“I got the call from her team a long time ago, before ‘Bodak Yellow’ came out,” Cowan told Refinery29. “I put her in a cropped sweatsuit and the reaction was insane. I’d never seen anything like it on my Instagram: I didn’t have mass production or sales set up yet, but I’d gotten 600 orders in two days.”

Since then, he’s dressed Cardi B multiple times over the years. “She’s just a total babe and is there to support people who support her. A lot of brands wouldn’t lend back then, so it meant a lot that she chose me,” he added.

Lady Gaga is his ultimate inspiration …

“When I was 12, I first discovered Alexander McQueen online and I asked, ‘What is this?’” Cowan told V Magazine. “I knew this was something I needed to be more interested in.”

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But it was Lady Gaga who really inspired him to get started and take fashion design seriously. “I was so obsessed with her and she exposed me to Gareth Pugh and all these amazing designers and that just made me realise that this was what I needed to do,” Cowan revealed. “From that point onwards, I was like, ‘I have to be a fashion designer.’”

… and now he even works with her!

Lady Gaga’s team took notice of Cowan’s work, and ultimately bought pieces from his collection for her to wear during her performances, according to V Magazine. Of course, this gave the budding designer a huge publicity boost, and his brand was elevated big time.

“When I made my first few outfits, I was listening to her the whole time. And then she wore the outfit! It was a full-circle moment,” he told Refinery29.

He’s dating Sam Smith

Rumours that Cowan has been dating Smith surfaced after the pair were photographed together at the White House with President Joe Biden and Vice-President Kamala Harris in December 2022 during the signing of the Respect for Marriage Act.

Since then, the pair has regularly been spotted spending time together and getting cosy in New York. The “Unholy” singer sits in the front row at Cowan’s fashion shows, and was even photographed meeting his parents ahead of a show.

The pair was also spotted together in Australia, where Cowan accompanied Smith to get a tattoo, according to British media. An artist at Markd Tattoo posted an image of the couple on his Instagram, captioned: “One of my proudest moments as a tattoo artist!”

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He somehow made Doritos glamorous

Everyone loves Doritos crisps, but it’s not the first thing that springs to mind when you think of a fashion collection. Enter Christian Cowan.

After debuting on the runway, the quirky collection is now available in limited quantities on his official site.

He has fully embraced his unique design style

Cowan quickly realised he needed to go on his own creative journey and discover what makes him unique, instead of copying the signature styles of other luxury brands and trends. “I started off with crazy giant glitter sombreros and glitter tuxedos and all this wild stuff because no one else was doing that,” he told V Magazine. “It’s what I love to do.”