8 beauty brands founded by male celebrities, from Harry Styles’ Pleasing and Brad Pitt’s controversial Le Domaine, to Machine Gun Kelly’s UN/DN Laqr nail polish line and Idris Elba’s S’Able Labs
Beauty routines have become the norm regardless of gender in this day and age, leading to an increase in Hollywood icons starting their own skincare lines.
From Harry Styles to Brad Pitt, here are eight male-celebrity-backed beauty brands on the market right now.
1. Pleasing by Harry Styles
In 2021, Harry Styles made waves in the beauty industry with the launch of Pleasing. As reported by Harper’s Bazaar, the brand started with a range of products including nail polishes, eye and lip sera and a face serum, and has since expanded to offer skincare, make-up and even unisex clothes.
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2. UN/DN Laqr by Machine Gun Kelly
MGK told W Magazine that he aims to get users to “pay attention to small details in getting ready” and said that women are the biggest inspiration for his venture.
“Women pay attention. I’ll ask my daughter: ‘Why are you putting on make-up today? We’re not going anywhere.’ And she’ll say, ‘This is just how I want to look. This is for me.’ And there’s a really stunning lesson in that because men almost never do things to be seen,” he said in the interview with W Magazine.
3. Humanrace by Pharrell Williams
Developed with NYC dermatologist Dr. Elena Jones, the brand offers exciting beauty products including Williams’ own three-step facial in a set priced at US$110: the Rice Powder Cleanser, Lotus Enzyme Exfoliator and Humidifying Cream, per The Cut. The brand is popular among Gen Zs on TikTok.
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4. Twentynine Palms by Jared Leto
The Oscar-winning actor launched a luxurious beauty label called Twentynine Palms in 2022, inspired by his love for Joshua Tree National Park, per The Hollywood Reporter.
His vegan and cruelty-free skincare, hair care and body care line uses botanical ingredients sourced from the Mojave desert. Its debut products featured memorable names including the Mesquite Springs serum, Santa Ana Salve facial moisturiser and Mesa Mystic facial exfoliating solution.
The collection also offers nourishing hand cream, hand and body washes, and shampoo and conditioner, using scent profiles that incorporate eucalyptus, rosemary, mint and sage.
5. Loved01 by John Legend
His unisex skincare and bodycare brand (pronounced “Loved One”) is formulated for melanin-rich skin complexes with a slightly acidic pH to retain moisture and maintain a healthy skin barrier. Its line includes dermatologist-approved products, like the face wash, moisturiser, scrub, mist, oil and shaving cream.
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The brand’s affordability is another reason for its growing popularity, with all products being priced under US$15. Legend explained to Cosmopolitan, “There’s a wealth gap. We couldn’t price the products in a way that a lot of Black and brown people couldn’t afford knowing that there’s an income gap – we didn’t want to do that.”
6. S’Able Labs by Idris Elba
The pair developed the line of genderless skincare consisting of a cleanser, toner and moisturiser. S’Able Labs carefully sources many of its ingredients from Africa, including baobab tree and qasil leaves.
As stated on its website, the company has pledged to donate 5 per cent of its product sale profits to support the Farm Africa organisation, with a minimum donation of US$18,000 (£15,000) a year.
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7. Le Domaine by Brad Pitt
His brand aims to be a genderless line with four main products (The Serum, The Cream, The Cleansing Emulsion and The Fluid Cream). The website – which initially made a typo, writing “no conservatives” rather than “no preservatives”, per HighSnobiety – also emphasises that it is not meant to be “another celebrity brand”.
8. Good Weird by Evan Mock
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Per its website, its products are multipurpose and include make-up and skincare products, ranging from the bronzer and moisture stick to an undereye gel. Mock serves as the brand’s creative director alongside founders Jon Wormser and Stephen Yaseen.
“When I first experienced Good Weird, the mission and products immediately resonated. Being ‘Good Weird’ is about being bold, putting yourself out there and not conforming to the status quo,” he wrote on his Instagram.
- While female A-listers like Rihanna and Selena Gomez have Fenty Beauty and Rare Beauty, respectively, Hollywood’s men are also joining on the hype, like Pharrell Williams launching Humanrace
- Oscar-winning actor Jared Leto introduced his desert-inspired Twentynine Palms line, while John Legend just released Loved01 in March, as did Gossip Girl’s Evan Mock with Good Weird the same month