Inside the rise of Bernard Arnault, world’s richest man: the LVMH billionaire owns luxury brands Louis Vuitton and Dior, was a friend to Steve Jobs and Karl Lagerfeld, and is a rival to François Pinault
When it comes to the world of luxury goods, perhaps no one is more successful than Bernard Arnault.
Here’s how Arnault got his start and became the richest person in the world.
Bernard Arnault studied engineering
Arnault comes from the northern French town of Roubaix. He studied engineering at one of France’s most prestigious schools, the École Polytechnique. After graduating, Arnault went to work for his father’s construction company, Ferret-Savinel.
He acquired an ailing company in 1984
In 1984, Arnault acquired an ailing company called Agache-Willot-Boussac, which owned brands like French department store Bon Marché and the fashion house Christian Dior. He renamed the firm Financière Agache and initiated a turnaround, cutting costs and selling some of its businesses. Soon after, he bought fashion house Celine and funded the French designer Christian Lacroix.
He defined his goal to run the world’s largest luxury company in the late 1980s
He then set his sights on LVMH Moët Hennessy Louis Vuitton, spending US$2.6 billion buying up shares to become the company’s largest shareholder, and eventually its chairman and CEO, by 1989.
His first marriage and family
Arnault married Anne Dewavrin in 1973, and they had two children together before separating in 1990. Arnault remarried in 1991, to Hélène Mercier, a Canadian concert pianist. He reportedly wooed her by playing Chopin and other classical composers.
He lives a lavish life
He travels by private jet, owns a sprawling holiday villa in glitzy Saint-Tropez on the French Riviera and reportedly has also spent at least US$96.4 million on residential properties in the Los Angeles area: in Beverly Hills, the Trousdale Estates and Hollywood Hills neighbourhoods.
He’s an avid art collector
In their home, Arnault keeps a collection of modern and contemporary art from artists that include Jean-Michel Basquiat, Damien Hirst, Maurizio Cattelan, Andy Warhol and Pablo Picasso.
He has five children …
Antoine and Delphine Arnault are his two children from his first marriage.
His youngest three – Alexandre, Frédéric and Jean – are from his second marriage to Mercier. Delphine, Arnault’s oldest daughter, is the apparent heiress to the LVMH empire.
Delphine Arnault
Delphine started her career at American consultancy firm McKinsey & Co. in Paris and was the executive vice-president at Louis Vuitton. In January 2019, Delphine became the youngest member of LVMH’s executive committee at age 43. She became CEO and chair of Christian Dior Couture in February this year.
Antoine Arnault
Delphine’s younger brother Antoine is CEO of Christian Dior SE, the holding company of LVMH.
He’s also the CEO of menswear label Berluti, and the non-executive chair of cashmere label Loro Piana, both owned by LVMH. In addition to those roles, Antoine was named head of communications and image for LVMH in June 2018.
Alexandre Arnault
Alexandre, the son of Bernard Arnault and Mercier, became an executive VP at Tiffany & Co. after LVMH bought the jewellery brand.
LVMH acquired Tiffany & Co. in 2021, after which Alexandre became the company’s executive vice-president of product and communications. Before moving over to Tiffany, Alexandre was the CEO of Rimowa, a German luggage brand owned by LVMH.
Frédéric Arnault
Alexandre’s younger brother Frédéric is the CEO of Tag Heuer. Frédéric joined LVMH as the temporary head of connected technologies at Tag Heuer in 2017. A year later, he became strategy and digital director at the Swiss watch company, LVMH’s largest watch brand. In 2020, Frédéric was named Tag Heuer’s CEO.
Frédéric graduated from his father’s alma mater, École Polytechnique in Paris, and interned at Facebook and consulting firm McKinsey before joining LVMH.
Jean Arnault
Arnault’s youngest son, Jean, joined the family business in August 2021 and became marketing and product director in Louis Vuitton’s watch division.
Jean, who was 23 at the time, has a master’s degree in financial mathematics from Massachusetts Institute of Technology, as well as a master’s in mechanical engineering from Imperial College London, WWD reported.
According to his LinkedIn profile, he interned at Morgan Stanley and McLaren Racing and worked in a Louis Vuitton retail store before joining the company full-time.
Arnault has rubbed shoulders with some of the planet’s most influential figures
In 2017, Arnault met then-president-elect Donald Trump at Trump Tower in New York City, right before Trump’s inauguration, to discuss expanding LVMH factories in the US. The company opened a new 100,000 sq ft Louis Vuitton factory in Texas in 2019, the company’s third factory in the US.
He was reportedly friends with Apple founder Steve Jobs. Jobs once said to Arnault: “You know, Bernard, I don’t know if in 50 years my iPhone will still be a success, but I can tell you, I’m sure everybody will still drink your Dom Pérignon.”
Former Goldman Sachs chief executive Lloyd Blankfein once called Arnault “a complete visionary”, adding that he “saw the increase of wealth in the world”.
Arnault is also reportedly long-time friends with former French president Nicolas Sarkozy and was a witness at Sarkozy’s wedding to singer and model Carla Bruni.
Arnault once shook hands with Vladimir Putin during the Russian president’s 2003 visit to the Château Cheval Blanc vineyard in France, which LVMH owns.
His long-standing public rivalry with François Pinault, the founder of luxury group Kering
He has built LVMH into the biggest luxury conglomerate in the world
Arnault has earned himself an imposing nickname: “the wolf in the cashmere coat”. He’s behind the creation of Foundation Louis Vuitton, a Frank Gehry-designed contemporary art museum and performance space in Paris that opened in 2014.
In April 2019, LVMH released a statement on behalf of the Arnault family, pledging €200 million, or about US$218.8 million, to help rebuild the Notre-Dame Cathedral, which was heavily damaged in a 2019 fire.
In October 2020, Arnault’s company bought Tiffany & Co. for US$15.8 billion in the luxury sector’s biggest-ever deal. The contentious sale involved multiple lawsuits and a US$400 million price drop.
Not always smooth sailing
When it comes to finances, the past few years have been a roller-coaster ride for Arnault and LVMH. In January 2019, Arnault made US$4.3 billion in a single day after LVMH shares surged 6.9 per cent. And just six months later, on June 19, 2019, Arnault again made news when he became the third person in the world to reach a US$100 billion net worth.
Then the coronavirus pandemic hit, and pandemic-related shutdowns sank LVMH’s stock, sending Arnault’s personal net worth down more than US$30 billion by May 2020.
But as the world opened up again, LVMH’s stock recovered, thanks to strong sales in fashion and leather goods and an uptick in alcohol sales, particularly champagne. It’s been a good year so far for the company: it recorded €36.7 billion in revenue in the first half of 2022, up 28 per cent from the same period in 2021.
He’s the world’s richest person with a net worth of US$212 billion
But Sidney Toledano, CEO of LVMH’s fashion arm, told The Journal that it’s not guaranteed that one of Arnault’s children will succeed him as CEO of LVMH.
- Dubbed ‘the wolf in the cashmere coat’, the world’s richest man Bernard Arnault studied engineering at university before buying up LVMH to become the company’s largest shareholder
- The luxury goods mogul has rubbed shoulders with Donald Trump and Vladimir Putin, was a friend to Steve Jobs and Karl Lagerfeld, and has a long-standing rivalry with Kering CEO, François Pinault