Are Alex Ogilvy and Isabella Poppius the new royal ‘It’ couple? Inside the romantic link between Queen Elizabeth’s distant cousin and London’s fashion week front row regular with Singaporean roots

- Alexander Ogilvy is 54th in line to the British throne, graduated from an Ivy League university – and recently went viral on TikTok after being filmed at the queen’s funeral
- Meanwhile, London ‘It’ girl Isabella Poppius was recently photographed with Lady Amelia Windsor at her Pretty Ballerinas sustainable footwear collaboration launch
He’s young, good-looking and in line to the British throne. She’s a powerful influencer and one of the first street style fashion sensations. And they may just be an item. Alexander (Alex) Ogilvy and model Isabella Charlotta Poppius have been making headlines since they were rumoured to be romantically involved last year – and the gossip wagon has only been gathering steam.
News of a potential romance first circulated in the summer of 2022. Popular Italian blog Le Più Affascinanti Di Milano posted images of the supposed couple looking all loved up. Another publication, Le Figaro, claimed the two were in a serious relationship. In December 2022, a columnist from The Mail wrote that they had a brief fling, but stayed in contact afterwards. The two often find themselves trending on social media as fans search for clues on their relationship status.
But just who are Ogilvy and Poppius, and what are their royal ties? Here’s what we know …
Alexander Ogilvy, The royal who went viral on TikTok


Harper’s Bazaar reports that a nine-second clip of Ogilvy at the funeral with the hit song “Unholy” was uploaded on the platform and viewed more than 4.9 million times so far.
A private life and the Kennedy connection
