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Are Alex Ogilvy and Isabella Poppius the new royal ‘It’ couple? Inside the romantic link between Queen Elizabeth’s distant cousin and London’s fashion week front row regular with Singaporean roots

STORYLynn Farah
British royal Alexander Ogilvy is rumoured to be dating London “It” girl Isabella Charlotta Poppius. Photos: Getty Images, @isabella_charlotta/Instagram
British royal Alexander Ogilvy is rumoured to be dating London “It” girl Isabella Charlotta Poppius. Photos: Getty Images, @isabella_charlotta/Instagram
Royalty

  • Alexander Ogilvy is 54th in line to the British throne, graduated from an Ivy League university – and recently went viral on TikTok after being filmed at the queen’s funeral
  • Meanwhile, London ‘It’ girl Isabella Poppius was recently photographed with Lady Amelia Windsor at her Pretty Ballerinas sustainable footwear collaboration launch

He’s young, good-looking and in line to the British throne. She’s a powerful influencer and one of the first street style fashion sensations. And they may just be an item. Alexander (Alex) Ogilvy and model Isabella Charlotta Poppius have been making headlines since they were rumoured to be romantically involved last year – and the gossip wagon has only been gathering steam.

News of a potential romance first circulated in the summer of 2022. Popular Italian blog Le Più Affascinanti Di Milano posted images of the supposed couple looking all loved up. Another publication, Le Figaro, claimed the two were in a serious relationship. In December 2022, a columnist from The Mail wrote that they had a brief fling, but stayed in contact afterwards. The two often find themselves trending on social media as fans search for clues on their relationship status.

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But just who are Ogilvy and Poppius, and what are their royal ties? Here’s what we know …

Alexander Ogilvy, The royal who went viral on TikTok

Alexander Ogilvy is the grandson of Queen Elizabeth’s cousin. Photo: Getty Images
Alexander Ogilvy is the grandson of Queen Elizabeth’s cousin. Photo: Getty Images
Ogilvy is the grandson of the late Queen Elizabeth’s cousin, Princess Alexandra of Kent. At the queen’s funeral, he became a TikTok sensation after he was filmed walking with the procession at Westminster Abbey.
Alex Ogilvy went viral on TikTok after he was filmed at Queen Elizabeth’s funeral procession. Photo: Getty Images
Alex Ogilvy went viral on TikTok after he was filmed at Queen Elizabeth’s funeral procession. Photo: Getty Images

Harper’s Bazaar reports that a nine-second clip of Ogilvy at the funeral with the hit song “Unholy” was uploaded on the platform and viewed more than 4.9 million times so far.

A private life and the Kennedy connection

Alex Ogilvy with his parents James and Julie back in the day. Photo: Getty Images
Alex Ogilvy with his parents James and Julie back in the day. Photo: Getty Images
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