Meet Kay Kwok, the first Hong Kong designer to dress Beyoncé: he created a 3D-printed piece for the pop star’s Renaissance tour, interned at Alexander McQueen – and worked with Nike and Aaron Kwok too
Beyoncé wore the piece for her Renaissance tour, which has grabbed plenty of attention not only for the music, but for Queen Bey’s stunning onstage style.
Here’s what you need to know about the designer, his brand and the coveted piece that caught Beyoncé’s attention …
Beyoncé’s Kwk by Kay Kwok piece is a custom work of art
The epic piece is from Kwk by Kay Kwok’s Chapter 2 collection that was shown at London Fashion Week last year.
Kwk by Kay Kwok is a unique Hong Kong brand
Not your typical designer label, Kwk by Kay Kwok combines elements of fashion, digital and future.
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Kwok has previously reinterpreted “the timeless themes of seduction, glory and power in the Chinese anthology with the theme ‘The Legend of Deification’, set in the distant future of the year 2100”, as described on his social media.
Circumventing tradition and smashing stereotypes, the brand is known for being bold and unapologetic, and of course its digitally avant-garde and futuristic pieces that caught the eye of Beyoncé and her team.
The designer has a “distinctively futuristic touch” using “steampunk-inspired aesthetics, breathtaking silhouettes, exotic materials, and fluid, layered textures”.
Who is Kay Kwok?
As the name suggests, the man behind the brand – and man of the hour – is local designer Kay Kwok.
Born in Hong Kong, he studied at Hong Kong Polytechnic before moving to the UK, where he did his master’s degree in menswear fashion at the London College of Fashion. In 2012, he was named the overall winner of Mittelmoda The Fashion Award, becoming the first Chinese winner in the award’s 20-year history, per the Hong Kong Design Centre.
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But that’s only the start of his many fashion design accomplishments.
He interned for Alexander McQueen
“Alexander McQueen influenced me a lot, both in terms of design and spirit. The message of expressing oneself so wildly through the runway was very important to me,” Kwok told Metal Magazine.
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However, Kwok’s style has developed over the years, and has very little resemblance to his McQueen days now.
“Throughout the years, I have been trying to develop my own aesthetic – mixing my interests, my views on the happenings in the world, my sense of beauty and my knowledge of fashion design,” he told Metal Magazine. “I mix all these to create a Kay Kwok style,” he added.
- Kwk by Kay Kwok, founded by Hong Kong’s Kay Kwok, is the first local fashion brand to ever work with pop icon Beyoncé – she opted for a futuristic, 3D-printed art piece from the label
- He was also the first Hong Kong menswear designer to showcase at London Fashion Week and has collaborated with brands and artists like Sony, Nike, Karen Mok, Coco Lee, Joey Yung, Aaron Kwok and Muse