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Celebrities

Meet Hillary Super, the new CEO of Rihanna’s Savage X Fenty: the former Anthropologie Group exec has been in fashion for 30 years, worked at Guess, American Eagle and Gap, and loves to bake

STORYBusiness Insider
Rihanna appoints new CEO Hillary Super for her lingerie brand Savage X Fenty. Photos: @savagexfenty, @rdefordaze/Instagram
Rihanna appoints new CEO Hillary Super for her lingerie brand Savage X Fenty. Photos: @savagexfenty, @rdefordaze/Instagram
Fashion

  • Rihanna has appointed new CEO Hillary Super for her lucrative lingerie brand, Savage X Fenty – the billionaire announced that she would be stepping down in a statement last week
  • Previously the global CEO of Anthropologie Group, an American lifestyle retailer, Super was included on Forbes’ 40 Women to Watch Over 40 list – and loves posting baking photos to Instagram

On June 22, Rihanna announced via Vogue that she would be stepping down as CEO of Savage X Fenty, the lingerie brand she founded in 2018.

In her statement, the Fenty billionaire also announced that Hillary Super – formerly the global CEO of Anthropologie Group – would be taking her place.
Rihanna wearing a lingerie set by Savage X Fenty. Photo: @savagexfenty/Instagram
Rihanna wearing a lingerie set by Savage X Fenty. Photo: @savagexfenty/Instagram
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“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said.

“This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level.”

Hillary Super is the new CEO for Savage X Fenty. Photo: @mssuper2u/Instagram
Hillary Super is the new CEO for Savage X Fenty. Photo: @mssuper2u/Instagram

In a statement of her own, also given to Vogue, Super addressed her new role.

“I’m thrilled to join the Savage X Fenty family,” Super said. “The brand is a major powerhouse in the lingerie and apparel industry and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.”

Rihanna wearing a T-shirt by Savage X Fenty. Photo: @badgalriri/Instagram
Rihanna wearing a T-shirt by Savage X Fenty. Photo: @badgalriri/Instagram

The role shift took place on Monday with the singer remaining at the company as an executive chair.

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