Are Ryan Reynolds and Blake Lively Hollywood’s next billionaire power couple? The Deadpool star just made bank from T-Mobile’s latest deal, but also invests in Tinder, 1Password – and a football club
Thanks to T-Mobile recently announcing its US$1.35 billion acquisition of Mint Mobile – a budget wireless provider that Reynolds holds a minority stake in – the duo are certain to get a lot richer, with Reynolds bagging at least US$300 million from the sale, according to the BBC.
We take a look at how Lively and Reynolds, who first met on the set of Green Lantern, made a series of money moves that have put them firmly into the Hollywood power couple big leagues.
Here are nine ways through which they’ve built their growing bank balance …
1. Films
Both Lively and Reynolds have earned big in film and TV.
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Lively got her claim to fame playing New York socialite Serena Van Der Woodsen in Gossip Girl, while Reynolds’ best loved character to date is still arguably Deadpool.
And while Lively has starred in other hits including A Simple Favor, The Shallows and Savages, husband Reynolds has broken multiple box office records with films such as Free Guy, The Adam Project, Red Notice and of course, the Deadpool franchise – with each instalment making over US$780 million at the box office, according to Screenrant.
2. Aviation American Gin
Clearly, the 46-year-old actor also has an eye for investments.
In 2018, Reynolds bought a stake in alcohol business Aviation American Gin, before selling it just two years later to European beverage company Diageo for a whopping US$610 million, per Investopedia.
3. Maximum Effort
Advertising platform MNTN bought Maximum Effort in 2021, and kept both founders as chief branding and creative officers.
4. Betty Buzz
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5. Match Group – the group behind Tinder, Match.com and Hinge
One of the smartest ways to invest? By having a diverse portfolio – and Reynolds sure knows how to do that.
“Most millennials and Gen Z can’t remember what dating was like before the advent of Tinder, OkCupid and Hinge,” he said in a statement. “I’m ready to roll up my sleeves and work with the team on their future growth and success.”
6. Wealthsimple
The Canadian actor has also put money into Wealthsimple, a Toronto-based wealth management service that has a current value of US$5 billion, according to the company. Drake and Michael J. Fox also hold a stake in it.
7. Wrexham football club
Reynolds shared to The Athletic: “One day Rob sends me an email that outlines his plan to buy a lower-league club and grow it into something more resembling a global force. I just thought it was so unexpected and so interesting, and I love building businesses, and this is a business.”
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8. Endorsement deals
Reynolds and Lively have both worked with a string of luxury brands over the years.
While Reynolds’ Piaget deal in 2016 surely brought in the big bucks, Lively has scored endorsements with Chanel, Stella McCartney and L’Oréal Paris over the years.
9. 1Password
Last year, Reynolds added another business to his ever-growing empire. He began investing in 1Password, a password management software worth US$6.8 billion, and starred in the start-up’s advertisement.
The brand behind the comedic campaign? Maximum Effort, of course.
- Reynolds’ investment in Mint Mobile just bagged him US$300 million after T-Mobile bought it for US$1.35 billion, while his agency Maximum Effort has worked with Taylor Swift and David Beckham
- Lively started her own non-alcoholic beverage brand, Betty Buzz, and has been snapped up as brand ambassador by everyone from Chanel and L’Oreal to Stella McCartney