How Bad Bunny makes and spends his millions: the Puerto Rican rapper is the fifth highest-paid musician in the world, after Taylor Swift and The Rolling Stones – and has deals with Adidas and Cheetos

Apr 12, 2023

Puerto Rican rapper Bad Bunny is making millions and spending it too. Photo: Universal Latin

The Puerto Rican rapper took US$88 million home in 2022, mostly from his world tours and fourth studio album Un Verano Sin Ti – and he has spent it on an LA mansion, luxury cars and a basketball team

Bad Bunny may be the fifth highest-paid musician in the world, after Taylor Swift, but he also rakes in money from deals with Adidas, acting in Bullet Train alongside Brad Pitt and appearing on WWE

Benito Antonio Martínez Ocasio aka Bad Bunny is a Puerto Rican rapper and singer. He also happens to be the fifth highest-paid musician on the planet. In 2022 alone, he managed to take home US$88 million, according to Forbes. The bulk of his income came from two extravagant tours and his wildly successful fourth studio album Un Verano Sin Ti.

Here is how he makes and spends that money.

Bad Bunny is the fifth highest-paid musician in the world

Bad Bunny speaks at the Sony Pictures Entertainment presentation at CinemaCon 2022 in Las Vegas, US, in April 2022. Photo: AP

Only Taylor Swift (US$92 million), The Rolling Stones (US$98 million), Sting (US$210 million) and Genesis (US$230 million) earned more during 2022.

Bad Bunny performs onstage at the 2020 Billboard Music Awards at the Dolby Theatre in Los Angeles, US, in October 2020. Photo: TNS

Most of that money came from his two tours. According to Forbes, most Bunny’s 2022 income came from two tours: El Último Tour Del Mundo and The World’s Hottest Tour. On top of that, his fourth studio album Un Verano Sin Ti, released in May 2022, sold 3.8 million copies through January 2023, according to Hits magazine.

Bad Bunny in a Cheetos ad, eating … Cheetos. Photo: @Cheetos/YouTube

He also boasts a number of lucrative endorsement deals, too. He has deals with Corona, Cheetos and Adidas among others, according to Forbes.

He is also a film star and WWE wrestler. Bunny played a Mexican assassin known as The Wolf in David Leitch’s 2022 film Bullet Train. The film, which also starred Brad Pitt, Joey King and Sandra Bullock, and it grossed US$239 million worldwide.