Taylor Swift is on the most lucrative world tour in history: banking US$13 million a night, The Eras Tours looks set to topple Elton John, Ed Sheeran, U2 and Guns N’ Roses’ highest-grossing records
- The career-spanning Eras Tour – which finally reaches Tokyo and Singapore in February – is on track to be the first music tour to earn more than a billion dollars
- After just 22 dates the outing has already grossed US$300 million – the equivalent of US$13 million per night – as US fans pay US$254 for their chance to see Tay Tay’s first tour in five years
Taylor Swift is bringing in ticket sales of more than US$13 million a night on the road – putting her on a trajectory to deliver the highest-grossing tour in music history.
And that sum does not include the additional millions dollars in merchandise sales that the Eras tour is generating. But it still makes Swift, 33, the top-grossing artist in the world and marks the biggest tour of her career.
Four months in, Swift is on pace to gross more than US$1 billion, a threshold no artist has ever hit. Through 22 dates, the tour has grossed US$300 million, according to Pollstar, an industry publication. She was expected to perform more than 50 dates in the US in all and then go abroad. Pollstar estimates Eras could top US$1.3 billion.
Swift is also setting a high-water mark for prices – in a year marked by concert inflation. The average ticket to a Swift costs US$254. Seven of the 25 bestselling acts of the first half of the year are also charging more than US$200 a night – a list which includes Bruce Springsteen at US$224, Phish at US$206 and country star George Strait at US$282.
Since then, the average price of the 25 bestselling tours has jumped by US$37, and adjusted for inflation, ticket prices are rising faster than consumer prices generally.