How tennis superstar Coco Gauff makes and spends her millions: the teen grand slam champ banked US$3 million from the US Open, designed shoes for New Balance, endorses Rolex – and wants a real holiday

Sep 14 , 2023

Coco Gauff, 19, is a rising star in the tennis world. Photo: @cocogauff/Instagram

Coco Gauff is officially a grand slam champion, beating Belarusian star Aryna Sabalenka at the 2023 US Open to become world No 1 – and the Florida native is US$3 million richer for it

The 19-year-old rose to prominence after defeating Venus Williams at Wimbledon in 2019 and counts Bose, UPS, Rolex and New Balance among her sponsors, even designing sneakers for the latter

Coco Gauff is already a multimillionaire – and she’s only 19.

The American tennis superstar won the first grand slam of her young career last Saturday, beating newly minted world No 1 Aryna Sabalenka to secure the 2023 US Open women’s singles title. In addition to collecting a shiny new trophy and an invitation into the exclusive club of grand slam champions, Gauff earned a whopping US$3 million for the impressive feat.

Gauff collected a cool US$3 million check along with her shiny silver trophy in New York City.

Coco Gauff at the award ceremony for women’s singles at the 2023 US Open tennis championships in New York, US, on September 9. Photo: Xinhua

The Delray Beach native has amassed a considerable fortune in her teenage years. Here’s how she makes and spends her millions.

Coco Gauff’s off-court earnings

Coco Gauff in a bold windbreaker and trainers, one of her first pieces with New Balance. Photo: @cocogauff/Instagram

Like many other famous athletes, Gauff has made a majority of her fortune not from competitions themselves, but from the sponsors she’s managed to attract thanks to her success on the court. Forbes reports that the young star has earned US$12 million from endorsement deals and other business dealings in 2023, eclipsing her total on-court career earnings this year alone.

New Balance is among her biggest sponsors. Since 2018 – a year before Gauff catapulted into prominence upon defeating seven-time grand slam champion Venus Williams at Wimbledon – the Delray Beach native has sported New Balance clothing and shoes during matches.

The New Balance x Coco Gauff 327 shoe collection. Photo: New Balance